Gaining Competitive Advantage in a Downsized Economy
| Proactive executives at innovative medical device development and manufacturing companies will diligently search for advances to maintain the competitive and technological edge of their products and enhance the benefits realized by doctors and patients. With current market conditions, the challenge in maintaining this operational method has never been greater. While sales are slow, investors are insisting on cash preservation, investment markets are at a crawl, debt financing is difficult to obtain, and financial deal terms reflect significantly lowered corporate valuations. Between 2009- 2012, corporate operating budgets are expected to grow only 7% per year, down from the double digit annual growth seen over the past decade1. This 30% decline is leading to downsizing, manufacturing cuts, deferred product-line extensions, or cancellation of new programs all together. In this context, advanced development initiatives with longer revenue horizons seem to be the easiest programs to defer or eliminate, potentially sacrificing future growth or even competitive viability. When the economy turns around, those companies that have found ways to maintain their pace of innovation will be positioned to capture market share and succeed in the long run. Provided by: Triple Ring Technologies |

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