WEB SIGHTINGS
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Sonic Packaging
www.sonicpackaging.com
A company’s new Web site features updated content and a new design. The site demonstrates methods that help companies develop effective and successful packaging programs. Web site visitors can learn about the underlying challenges in packaging as well as how the company helps overcome those challenges. The site features case studies and packaging samples, providing real life examples of projects. In addition, Web site visitors can request two free offers: the Sample Box and the Session. The Sample Box contains examples of actual packaging developed and produced by the company. The Session provides a free, confidential consultative session where brand managers, business owners, and marketing teams meet to discuss the challenges facing their single-use marketing programs.
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VideoJet
www.videojet.com/trackandtrace
A company has launched a Web site that provides information about solutions for protecting brands against the effects of counterfeiting, diversion, and product recalls through track and trace safeguards. The Web site outlines how a complete track and trace solution melds together unique product codes; an appropriate variable data marking and coding technology; and tracking software to essentially “fingerprint” an individual product and, by extension, its brand. This information is also important to companies that must meet government track and trace regulations.
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PharmaLive
blog.pharmalive.com
Canon Communications’ Chris Truelove has started a blog in conjunction with the PharmaLive.com e-newsletter series. The blog was launched rapidly to demonstrate its possibilities for other Canon publications. Look for Web site redesigns and more new blogs from Canon in the coming months.
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TagSys
www.tagsysrfid.com
Although the URL remains the same, a site’s format, navigation, content, and imagery have been completely redesigned and updated for a more streamlined and user-friendly experience. The site has updated its navigation to facilitate content search capabilities and improve the overall user experience; to align the design with a new corporate brand to strengthen market awareness; and to position the company as a key thought-leader within the RFID-user community.
