WEB SIGHTINGS
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Kaufman Container
www.kaufmancontainer.com
A packaging sourcing and decorating center in the Midwest has unveiled a new Web site. The site offers updated graphics as well as ease of use. Its navigation features and functionality allow visitors to find information more quickly. Updated photography and color schemes give the site compelling visuals while being consistent with the company’s identity. New to the site is its “Featured Products” section; in addition, Internet marketing features, such as an e-newsletter and better placement in search engines, give the company greater online visibility.
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Vantage ID Applications
www.vantageid.com
A new Web site features an online store for stock label and ribbon reorders, a revised layout for more intuitive navigation, and a portal where customers can access vital account information. The customer portal can be accessed through the homepage and ties into a secure, remotely hosted customer relationship management system. Customer account information updates as it passes through each step of an order, manufacturing, or shipping process and can be viewed in real-time.
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Brand Profilers Network
www.brandprofilers.com
To combat the growing sophistication and globalization of international counterfeiting organizations, brand owners and customs agents have established a cooperative Web site. The site intends to leverage the enforcement capabilities of customs agencies and the proprietary information of brand owners to reduce the penetration of illicit goods into the world marketplace. The site features a beta version of BrandProtector, a Web-based tool to help field-customs agents identify counterfeit goods. It provides agents with detailed product information direct from brand owners in a high-security environment. The information includes a library of genuine product information and pictures, critical identifiers with concise descriptions, standard package specifications, updated lists of approved importers by country, manufacturers’ alerts, and lists of contacts.
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Diamond Packaging
www.diamondpackaging.com/green
A new Web site on sustainability informs visitors about a company’s green initiative and provides insight into topics relating to environmentally friendly packaging. The site features sections on designs, materials, and methods, as well as separate sections dedicated to sustainability, wind energy, and education. The site also offers a glossary of green-related terms, acronyms, and links to relevant articles and organizations. The site also features updated RSS news feeds, videos, and an environmental calculator.
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