Pharmaceutical and Medical Packaging News
Magazine
PMPN Article Index
Originally Published PMPN July 2005
NEWS
Square Bottles, Color Coding Mark New Product Launches
 |
Two recently launched drug products have entered the market in square bottles with color-coded strengths. Lunesta, a long-term treatment for insomnia prescribed in 1-, 2-, and 3-mg tablets, is packaged in 100 counts in three separate square bottles with each dosage pill being a different color. Razadyne ER, the new once-daily treatment for mild to moderate Alzheimer’s disease first approved by FDA in February 2001 as the twice-daily medication Reminyl, is packaged similarly, in 30 counts. Each strength represented by its own color.
 |
Branding is also important. Along with the brand name and the Lunesta “swoosh,” the Lunesta labels are very distinctive, says a company spokesperson for Sepracor Inc., the drug maker. Razadyne ER is printed in stylized font, almost in italics. The product is marketed by Ortho-McNeil Neurologics. Owens Illinois provided the bottle and closure, while National Label provided the label. A special security ink is added to the label. In Razadyne ER’s case, patients may never even see such branding efforts. According to a company representative, pharmacists will need to repackage bottle contents.
Copyright ©2005 Pharmaceutical & Medical Packaging News
