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MARKET ANALYSIS

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Better Drugs Could Hurt the Pain Management Device Market

The US market for pain management, which comprises a broad range of pharmaceuticals and devices, is estimated at $18 billion in 2000. Growing at an average annual growth rate (AAGR) of 12%, it is expected to reach $32 billion by 2005. These are among the findings of a new study from Business Communications Co, Pain Management.
        The pharmaceutical sector controls the bulk of the total market and will account for over 95% of this market through 2005. During that period, the pharmaceutical sector is expected to grow at an AAGR of 12%.
        In contrast, pain management devices account for only 3% of the market. These devices, which include transcutaneous electrical nerve stimulation (TENS), spinal cord stimulators, neuromuscular stimulators, analgesia infusion devices, and electrothermal and electromagnetic therapies, will generate about $458.2 million in 2000. The device segment is expected to lose market share despite technological advancements and a gradually declining cost structure. Nonetheless, device sales should reach $719.2 million by 2005, thanks to a 9% AAGR.
        Pain management, in general, has been hindered by inadequacies in both healthcare delivery and in the range of available therapeutic modalities. Pain is generally divided into two main types, acute and chronic. Acute pain can be modulated and removed by treating its cause. Chronic pain is more complex; often, the source of the pain is known but cannot be eliminated. Chronic pain may be one of the most costly health problems in the United States. Not surprisingly, manufacturers have stepped up the pace of development of new pain drugs and devices, driven by research breakthroughs and increased recognition of expanding market opportunities. Because of the evolving nature of this area of medicine, manufacturers must remain vigilant of the changing environment and strive to keep abreast of new and currently used modalities in all facets of pain management.
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Carotid Stenting Poses Little Danger to Dominance of Endarterectomy Procedures

The jury is still out on the experimental interventional procedure known as carotid stenting. This is the chief finding of a report from Datamonitor, US & EU Carotid Stenting and Distal Protection.
       Carotid stenting involves a significantly higher incidence of neurological complications than the vastly more common endarterectomy procedure. Consequently, the procedure is considered useful only for patients with severe stenosis. Parity with surgical complication rates could conceivably generate greater acceptance of carotid stenting, and better clinical outcomes will help physicians decide whether it is worthwhile to study and teach the procedure.
        The age of those needing care has also influenced adoption of the technology. Of the total number of patients treated by US vascular surgeons, 70% are elderly and therefore eligible for Medicare benefits. Government reimbursement will therefore be crucial to the rise of carotid stenting as an alternative to endarterectomy.
        Currently, there are no dedicated carotid stents being sold in the US, and only one is available in the EU. This is expected to change soon, with CE marking expected in 2001 and FDA approval anticipated in 2003. Commercial release of these products will probably lead to a short-term price rise, followed by a stabilization or gradual decline two or three years thereafter. In both moderate- and high-impact scenarios, revenue will primarily come from off-label carotid use.
        Bard’s Memotherm is currently the only stent CE Marked specifically for the carotid artery, although Boston Scientific’s Wallstent dominates both the EU market and US investigational market. A number of other companies have products either in development or in clinical evaluations, including Guidant, Medtronic, and Cordis.
        Distal protection is thought by many to be the force that will drive the carotid stenting market. Eventually, equivalency in complication rates could provide justification for an interventional approach to carotid stenosis in patients other than those exceptionally ill-suited to surgery. Percusurge’s GuardWire occlusion balloon is the only distal protection device approved in Europe; it is expected to win FDA approval by early next year.
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