Marketing within the medical device industry requires a complex understanding of a diverse mix of customers. Medical device marketers today must not only catch the attention of their targeted audiences but also convey valuable information and convincing data to support the use of a product. In this Webcast, a panel of industry experts looks at how companies are harnessing novel marketing approaches to drive company growth.

Medtech companies are using their service organizations to drive continuous improvement in operational and financial performance, while also increasing customer satisfaction and retention. Included in this Webcast are findings from a global benchmark study of the service and parts businesses of some of the world's largest companies.

Regulatory authorities worldwide have begun to insist that medtech companies implement rigorous systems for investigating and resolving complaints originating with customers, including healthcare professionals as well as lay users. In this Webcast, experts look at how modern automated systems can help companies to manage customer complaints data effectively.

Proposed patent reforms could have vast implications for the ways in which medical device companies develop and defend their intellectual property portfolios. In this Webcast, a panel of experts discusses the opportunities and challenges presented by pending patent reforms.

FDA is moving rapidly to reinvigorate its mechanisms for postmarket monitoring. This Webcast examines the new policy environment for medical products, and how advanced CAPA and complaint-handling systems can help manufacturers meet FDA's emerging requirements for more-stringent postmarket surveillance.