September/October
2008
MX Magazine
Selected Contents
COVER STORY
Focused for Growth Interview by Steve Halasey
With a technology platform forged through nearly a decade of technological development and strong movement toward clinical adoption, Accuray Inc. seems poised for high achievement. In this issue, Accuray president and CEO Euan S. Thomson discusses how the company got here—and what's on its horizon.
Sidebars:
Expanded Version of this article
MARKET ANALYSIS
Heart-Assist Device Market Heats Up
Art Kerley
Technology and regulatory breakthroughs bode well for makers of cardiac assist devices.
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Location, Location—Innovation Paris Kucharski and Scott Oldach
Companies in key U.S. regions continue to dominate medtech innovation, but the names on their patents often come with overseas addresses.
Expanded Version of this article
The Academic Connection Charles F. D'Agostino
Nationwide, strong institutional support is creating a vital breeding ground for medical device companies.
Sidebars:
Kent State Centennial Research Park and Pathogen Systems Inc. |
Oregon Health and Science University |
Tri-Cities Research District
Expanded Version of this article
Taking the High Road Mark Speers and Susan A. Posner
Building the right foundation for a medtech product launch requires fortitude and careful planning.
Expanded Version of this article
ADVERTISING, DISTRIBUTION, & SALES
Achievements in Medtech Marketing
Award-winning medical device campaigns reflect the innovation of the products they highlight.
Expanded Version of this article
Roundtable: Field Service and Logistics
Moderated by Steve Halasey
Refinements in technologies and practices make aftermarket activities profitable for medtech manufacturers.
Sidebar:
Expanded Version of this article
Sales Force Strategies for a Competitive Advantage
John C. Zimmer
Whether to pursue direct sales, contract with independents, sell through dealers, or do some of each is a decision requiring analysis.
Expanded Version of this article
