November/December
2008
MX Magazine
Selected Contents
TOPSPIN
Convergence, Collaboration, Commercialization
Catherine M. Wolfe and Robb Young
A surprise launch may be difficult to come by, but offers enviable visibility and tremendous market momentum.
FINANCE
Raising Capital in a Cool Investment Market
Renee DeFranco
With proper preparation and presentation, medtech companies can still get the attention of venture capitol investors.
2009 Medtech Funding and Investment Climate
Bryan Hughes and Joseph Hutchinson
In the medical device industry, company and investor success go hand in hand.
COVER STORY
Building a (New) Name Innovation
Interview by Steve Halasey
Spun-out from Tyco International under a new name, Covidien is looking to make inroads by investing in technology and innovation. In this issue, Joe Almeida, president of Cvidien's medical devices segment, describes the factors that went into Covidien's spin-out, and where the recently independent company is headed.
Sidebars:
MARKET ANALYSIS
Building a Navigation System for Medtech's New Business Environment
Rebekkah Carney
Integrated market intelligence strategies offer a key for successful medical device marketing.
Expanded Version of this article
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Convergence, Collaboration, Commercialization
Marco Bafan, Jeffrey Prsha, and Deborah Schenberger
Tomorrow's healthcare marketplace will belong to companies that can collaborate effectively to produce next-generation combination products.
Sidebar:
ADVERTISING, DISTRIBUTION, & SALES
Roundtable: Medtech Corporate Communications
Moderated by Steve Halasey
Demands for greater transparency and the need to address an ever-increasing number of stakeholders are together reshaping the responsibilities of medtech corporate communications professionals.
Sidebar:
