Medical Device Executive Portfolio
Selected Contents
September 1999
MARKET ANALYSIS
Street Beat
by Thomas Gunderson
What Wall Street sees in today's device industry—and what it's likely to see in the future—could make or break investment for some device sectors.
Stock Watch: Investing in Medical Technology
by Carol Winslow
For medical technology stocks, 1998 was a volatile year. To take advantage of future opportunities, investors will have to be both discriminating and selective in their decisions.
The Medical Device Market Today
by Tracy A. Schaaf
Rapid growth lies ahead for some sectors of the medical device market.
COVER STORY
Sustaining Corporate Growth in a Rapidly Changing Industry
interview by Greg Freiherr
Guidant CEO Ron Dollens on what it takes to grow technological leadership in a hotly competitive marketplace.
FINANCE
Making the Cut
by Stacey L. Bell
Getting in a venture capitalist's door is only the first step; having the right answers can make the difference between full product financing and going away empty-handed.
Getting the Best People
by Flo Nixon
Medical technology companies are using a variety of strategies to find and keep the best employees—without breaking the company bank.
Venture Incubators:
Turning Product Ideas into Profits
by Scott Wolf
Some established medical technology manufacturers are keeping their product pipelines full by funding incubators for new technologies.
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Successful Divesting
by Richard S. Cohen
Critical steps that can enable company executives to maximize value and ensure success.
Business Builders
by Cliff Henke
Five medical technology executives share their views on what it takes to create a successful company in today's marketplace.
Outmaneuvering the Competition through Outsourcing
by Carol Nast
Knowing when, why, and how to outsource is essential for today's medical technology executives.
REGULATIONS & LEGAL AFFAIRS
FDA in 2000: A Changing Regulatory Environment
by Jonathan S. Kahan
Manufacturers need to watch closely how FDA implements long-sought-after reform programs.
Strategic Patent Management
by Gale Holland
With market dominance as the ultimate prize, resourceful companies are finding increasingly shrewd way of using every weapon in their arsenal—including their patent portfolios.
ADVERTISING, DISTRIBUTION & SALES
Entering the Japanese Medical Device Market
by Ames Gross
To take advantage of opportunities that exist in the Japanese market, U.S. manufacturers need to carefully select their entry and distribution strategies—and their business partners.
Preparing for the Era of Consumer-Driven Healthcare
by Teri Louden
Consumers are transforming the healthcare marketplace, creating new challenges and opportunities for medical product manufacturers.
Expert Witnesses
by Kirsten Mortensen
Customer-based stories can be an important part of a carefully planned marketing communications initiative.
