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November/December 2008
MX Magazine
Selected Contents









EDITOR'S PAGE

Regulated Industry

EDITORIAL ADVISORY BOARD

Editorial Advisory Board

TOP SPIN

The Stealth Launch

Catherine M. Wolfe and Robb Young

A surprise launch may be difficult to come by, but offers enviable visibility and tremendous market momentum.

COVER STORY

Building a (New) Name in Innovation

Interview by Steve Halasey

Spun-out from Tyco International under a new name, Covidien is looking to make inroads by investing in technology and innovation. In this issue, Joe Almeida, president of Covidien's medical devices segment, describes the factors that went into Covidien's spin-out, and where the recently independent company is headed.

Sidebars:
Accelerating Financial Growth | A Culture of Creativity

MARKET ANALYSIS

Building a Navigation System for Medtech's New Business Environment

Rebekkah Carney

There's no denying the importance of current declines, but analysts still see promise for long-term growth.

Expanded Version of this article

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

Convergence, Collaboration, Commercialization

Marco Bafan, Jeffrey Prsha, and Deborah Schenberger

Tomorrow's healthcare marketplace will belong to companies that can collaborate effectively to produce next-generation combination products.

Sidebar:
Building a Partnering Strategy

FINANCE

Raising Capital in a Cool Investment Market

Renee DeFranco

With proper preparation and presentation, medtech companies can still get the attention of venture capitol investors.




2009 Medtech Funding and Investment Climate

Bryan Hughes and Joseph Hutchinson

In the medical device industry, company and investor success go hand in hand.

ADVERTISING, DISTRIBUTION, & SALES

Roundtable: Medtech Corporate Communications

Moderated by Steve Halasey

Sidebar:
Roundtable Participants