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March/April 2008
MX Magazine
Selected Contents

EDITORIAL ADVISORY BOARD

Editorial Advisory Board

COVER STORY

The Eyes Have It

Interview by Steve Halasey

Establishing market leadership in multiple eye care segments is not without its hurdles. However, virtually every challenge that Advanced Medical Optics (AMO; Santa Ana, CA) has faced over the years has provided an opportunity for the company’s leaders to refine and strengthen their vision for the future. In this cover story interview, AMO chairman and CEO James V. Mazzo discusses the company’s strategy for continued growth across all stages of the vision care life cycle.

Sidebars:
By the Numbers | Continued Innovation

Expanded Version of this article

INDUSTRY ASSOCIATIONS

An Uncertain Path

A new survey indicates industry's desire for more detailed guidance for developing and commercializing combination products.

Expanded Version of this article

FINANCE

The State of Medtech M&A

Richard S. Cohen

Prolific mergers and acquisitions activity in 2007 yields to a more uncertain climate in 2008.


Expanded Version of this article

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

Clinical Trials Go Global

Michael Thoma

For medical device companies, procuring patents and substantiating their commercial merit are critical challenges.

Sidebar:
Quick Sources



Creating Cultures of Responsible Conduct

T. Dean Maines

Today's medtech executives are challenged to create, implement, and sustain ethical corporate frameworks.

Sidebars:
Corporate Conduct amid Recalls | DOJ Scrutinizes Orthopedic Firms

Expanded Version of this article



Greening Medtech

Christopher Kadamus and Wayne Bates

Incorporating sustainability into medical technology design can benefit manufacturers as well as the environment.

Sidebars:
Philips' Green Product Sales on the Rise | Toshiba Implements Corporate Environmental Initiative

Expanded Version of this article

ADVERTISING, DISTRIBUTION, & SALES

Roundtable: Sales Force Management

Moderated by Steve Halasey

From vendor credentialing to new ethical guidelines, medtech sales reps are working in a rapidly changing environment.

Sidebar:
Roundtable Participants

Expanded Version of this article

MILESTONES

Expanded Version of this article