November/December 2006
MX Magazine
Selected Contents
EDITOR'S PAGE
COVER STORY
Growing up, Globally
Interview by Steve Halasey
In this issue's cover story, Karen D. Talmadge, PhD, cofounder, executive vice president, and chief science officer of Kyphon Inc., discusses her company's innovative roots, robust financial growth, and plans for international expansion.
Sidebars:
Treating the Symptoms and the Source
| Growing at Home and Abroad
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EDITORIAL ADVISORY BOARD
Making Contact
Newly appointed members of the MX editorial advisory board discuss their strategies for maintaining relationships with medtech's vast array of audiences.
Sidebar: Editorial Advisory Board
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FINANCE
Funding Medtech Ventures
Guy Paul Nohra
Medical technology hubs are leading the way in venture capital investment.
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ADVERTISING, DISTRIBUTION, & SALES
Public Persona
Lori Luechtefeld
Medtech executives play key roles in shaping the images and implementing the communication strategies of their firms.
Sidebar: Public Relations for Medical Device Firms
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Marketing within Boundaries
Katherine M. Layman
The federal antikickback statute presents many potential pitfalls for medical device manufacturers looking to promote their products.
GOVERNMENT & LEGAL AFFAIRS
Location, Location, Innovation
Scott Kratzer and Jorge Diaz
An analysis of regional patenting strength provides key insights for medical device companies undertaking the site selection process.
Sidebar: Methods and Measurements
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Medtech's Reimbursement Outlook for 2007
Upcoming CMS policy changes will bear careful scrutiny from industry experts.
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BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Medtech Market Challenges Industry experts explore sector-specific and industrywide concerns facing medical device manufacturers in 2007 and beyond.
Moderated by Steve Halasey
Sidebars: Roundtable Participants
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Top Medical Device Clusters In the United States, regional clusters with medtech expertise are driving corporate and employment gains.
Andrew Kinross
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BUSINESS NEWS
- FDA Reopens Issue of ID System
- Medtronic Plans Marketing Campaign to Rebuild ICD Sector
- FDA to Strengthen Clinical Trials Oversight
- Neurodevices Poised for Significant Growth
- Administrator Actions
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