September/October 2006
MX Magazine
Selected Contents
EDITOR'S PAGE
The Roles of Medtech Marketing
COVER STORY
Brain Matters
Interview by Steve Halasey
In a medical device sector in which annual growth is projected at upwards of 20%, it's good to be an industry leader. In this issue's cover story, Richard E. Kuntz, MD, president of the neurological division of Medtronic Inc., discusses the clinical breakthroughs and technological innovations driving one of medtech's most promising sectors.
Sidebars:
A Standout Segment
| Clinically Speaking
Expanded Version of this article
EDITORIAL ADVISORY BOARD
On the Straight and Narrow
Newly appointed members of the MX editorial advisory board offer advice for guiding and growing ethical and lawful medtech enterprises.
Sidebar: Editorial Advisory Board
Expanded Version of this article
FINANCE
Roundtable: Medtech Funding and Investment
Moderated by Steve Halasey
Industry experts discuss the realities and expose the myths surrounding the current financial climate of the medical device industry.
Sidebar: Roundtable Participants
Expanded Version of this article
ADVERTISING, DISTRIBUTION, & SALES
Redefining Medtech Marketing
Lori Luechtefeld
Medical device marketers are looking beyond traditional lines of communications to reach their diverse audiences in bold new ways.
Sidebars: Training and Promotion through Emotion| Taking a Stand by Sitting Down | The Beat Goes On| Following the Leader—with Flash | Marketing to a Sales Force| Broadening the Discussion on Arrhythmia | A Natural Relaunch | 2006 In-Awe Winners
Expanded Version of this article
Differentiating Medtech Products
Allan Fine
In an increasingly complex selling environment, medical device companies must develop the sales and marketing tools needed to overcome customer concerns and skepticism.
As the worlds of devices and drugs collide, manufacturers must prepare for a new era of medical marketing.
Marketing Combination Products
Rob Kinslow
Sidebar: Building Sustainable Brands
MARKET ANALYSIS
Medtech's Patent Strongholds
Scott Kratzer
An analysis of medical device patent filings highlights the industry's current intellectual property leaders as well as manufacturers that are on the move.
Sidebar: Keeping Score
Expanded Version of this article
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Capitalizing on Clinical Research By bringing together varied voices within a medtech company, clinical trials can be designed to meet a wide range of needs.
Helen Colquhoun
Sidebars: Differing Needs | Managing Clinical Trials | Medtech Clinical Research Organizations
Expanded Version of this article
BUSINESS NEWS
- FDA Posts 2007 User Fees
- House Passes Health IT Bill
- Alliance Formed to Promote Connected Devices
- New Massachusetts Law Provides Tax Credits for User Fees
- Reimbursement Cuts Less Severe than Initially Feared
- Dispute Handling
Expanded Version of this article
