Skip to : [Content] [Navigation]
 

MX

 
 
Email article link Print article

Originally Published MX March/April 2006

ADVERTISING, DISTRIBUTION, & SALES

The Total Cost of CRM

Return to Article:
Relating to Medtech Customers

The expense of implementing a customer relationship management (CRM) system goes well beyond the price tag on a software package. According to Daniel Dal Degan, central region vice president for on-demand CRM solution provider Salesforce.com (San Francisco), companies should consider the following elements when evaluating the total cost of CRM.

  • Software licensing fees, often expressed as a cost per user seat.
  • Costs to implement and customize or configure a system.
  • Hardware, such as servers, laptops, and personal digital assistants.
  • Information technology personnel and expenses.
  • Maintenance costs, which often come in the form of an annual fee from the software vendor.
  • Training costs.

    Copyright ©2006 MX

    •