Medical Device Link.

EDITOR'S PAGE

The Challenge of Planning

COVER STORY

Turning the Corner
Interview by Steve Halasey

With a platform technology at its core and a significant acquisition under its belt, RITA Medical Systems (Fremont, CA) has its eye on changing the way the healthcare community envisions cancer treatment. In this issue's cover story, RITA president and CEO Joseph M. DeVivo discusses the company's strategy for taking the oncology field by storm as well as its efforts to support the practitioners on whom it depends.

Sidebars: New Clinical Applications for RFA | Bettering the Bottom Line

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Sidebar: Editorial Advisory Board

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Sidebar: Putting Theory into Practice

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

Negotiating with Giants
Charles J. Johnson

Medtech companies looking to set themselves up as attractive sales targets must tread carefully every step of the way.

Sidebar: Steps to a Successful Sale

Harnessing Academic Innovation
Lori Luechtefeld

Medtech companies can find valuable partners in universities that have recognized the value of commercialization.

Sidebar: Emory Establishes Center for Device Innovation

ADVERTISING, DISTRIBUTION, & SALES

Managing a Medtech Sales Force
Moderated by Steve Halasey

Medtech's ever-changing global marketplace demands innovative approaches to sales and customer relations.

Sidebar: Roundtable Participants

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Sidebar: Leading CRM Vendors

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