January/February 2006
MX Magazine
Selected Contents
EDITOR'S PAGE
COVER STORY
Resounding Success
Interview by Steve Halasey
With technology roots that trace deeply into medtech's ultrasound sector, a smattering of defense department funding, and just the faintest clue of a market niche, SonoSite Inc. (Bothell, WA) has developed into a rapidly growing leader in the market for hand-carried ultrasound devices. In this issue's cover story, SonoSite president and CEO Kevin M. Goodwin looks back on the events that shaped his company—and forward over an array of market possibilities that indicate even greater growth lies ahead.
Sidebars:
Growing at the Speed of Sound | The Technology Achievement
Expanded Version of this article
EDITORIAL ADVISORY BOARD
Expertise in Change
The first members of the MX editorial advisory board offer guidance in two rapidly changing areas of importance to medtech executives.
Expanded Version of this article
FINANCE
Compensating for Change
Ted Ginsburg
A looming shift in accounting protocols is significantly affecting how medical device companies compensate their executives.
Sidebar: Defining Equity Compensation Options
MARKET ANALYSIS
The Medtech Marketplace in 2006
This year, both traditional device sectors and those on the cutting edge are poised for growth—if executives play their companies' cards right. Expanded Version of this article The Future of Wound Care Active products represent an area of huge potential growth for medical device manufacturers.
Steve Halasey, Lori Luechtefeld, and Art Kerley
Stuart Jackson and Jeffrey Stevens
Sidebar: Thoughts for Smaller Companies
GOVERNMENTAL AND LEGAL AFFAIRS
Roundtable: Managing Litigation Risks
Moderated by Steve Halasey
In today’s litigious society, the question facing a medical device company is usually not if it will have to defend itself against a lawsuit, but when. Executives who develop their companies’ products and procedures with defensibility in mind will have a head start when called to tell their stories in court. In this roundtable, three experts share their advice for limiting a company’s time spent in the legal system—and for coming out on top when an unavoidable trip through it must be taken.
Sidebar: Roundtable Participants
Expanded Version of this article
The Art of Intellectual Property
Lori Luechtefeld
Intellectual property law firms can serve as valuable partners for medical device manufacturers looking to get the lay of the prior-art landscape.
Sidebar: Medtech Intellectual Property Law Firms
INFORMATION TECHNOLOGIES
The Business of Compliance
Karim Lokas
An integrated approach to data management can help executives align their company’s compliance activities and business goals.
Expanded Version of this article
BUSINESS NEWS
- Boston Scientific Bids for Guidant
- St. Jude Merges into Neuromodulation Market
- OIG: Gainsharing Initiatives Must Be Carefully Structured
- FDA Holds Hearing on DTC Device Marketing
- Midwest Healthcare Investment Outpaces National Growth
- Medical Equipment Leasing Growth Driven by IT, Outpatient Systems
- Gen-Probe Receives National Medal of Technology
- FDA in Action
