November/December 2005
MX Magazine
Selected Contents
EDITOR'S PAGE
COVER STORY
Growth on the Cutting Edge
Interview by Steve Halasey
It's a rare medical device company that can show the healthcare community something that it's truly never seen before, but that's exactly what ArthroCare Corp. (Austin, TX) brought to the market with its revolutionary Coblation technology. In this issue's cover story, ArthroCare president and CEO Michael A. Baker discusses what it takes to harness and hold on to medtech innovation. He also describes the way in which ArthroCare works with the clinical community to develop and refine its product lines, as well the company's approach to growth, both organically and through carefully planned acquisitions.
Sidebars:
Building Happy Conference Calls | Defensive Moves
Expanded Version of this article
TOPSPIN
The Art of the Subtle Sale
Catherine M. Wolfe
Establishing a speakers bureau can help medical device manufacturers build credibility with a receptive audience.
Sidebars: A Sales and Marketing Team Effort | Qualifying a Program for CME Credit
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Starting Up Right
Entrepreneurial medtech companies can make steady headway if company leaders pay early attention to key considerations. Sidebars:
The Entrepreneur's Dream | The Start-Up Nightmare | Ten Principles to Guide the Entrepreneur
Fred Dotzler
Outsourcing: Onshore, Nearshore, or Offshore? In today's global market, New Mexico and New Delhi can both be viable candidates for medtech outsourcing.
Steve Halasey
Sidebar: International Economic Development Agencies
Expanded Version of this article
Growing Roots Medtech companies looking to establish a domestic home base and still meet worldwide demand must consider their options carefully.
Lori Luechtefeld
Sidebar: Domestic Economic Development Agencies
Expanded Version of this article
ADVERTISING, DISTRIBUTION & SALES
Marketing to the Online Consumer
Daisy R. Khalifa
Internet users are receptive to messages presented as education, not as advertising.
Sidebar: FDA, the Internet, and Medical Devices
IT IN HEALTHCARE
Roundtable: The Next Challenge for Healthcare IT
Moderated by Steve Halasey
Industry experts look at the current status of IT adoption for medical products—and for the healthcare system in general—and examine what developments are next in line.
Sidebar: Roundtable Participants
Expanded Version of this article
Plugging into the Network
Brad Burg
Adoption of universal EHR systems is great news for device manufacturers in tune with their customers.
Expanded Version of this article
BUSINESS NEWS
- GE to Acquire IDX Systems
- FDA's Crawford Resigns
- Boston Scientific Settles with Medinol for $750 Million
- Court Upholds Masimo Victory in Patent Dispute with Tyco Nellcor
- Viscogliosi Bros. Forms Investment Banking Subsidiary
- 2006 MDEA Entry Deadlines
- Cooperation and Competition
- For the Record: 2005 In-Awe Winners
Expanded Version of this article
Expanded Version of this article
