Medical Device Link.

EDITOR'S PAGE

Politics and Policy

COVER STORY

From Image to Vision
Interview by Steve Halasey

Sidebars: Integrated Technologies Transform Healthcare Delivery | A Product with a Vision

Medical Device Marketing
Courtney Harris

Medtech marketers share their winning strategies for successful campaigns.  

Sidebars: Putting a Human Face on Therapy Denial | We've Got You Covered | Check It Out | Campaign Fuels Sales Beyond Expectations | Expanding Brand Borders | 2004 In-Awe Winners

Expanded version of this article.

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

Trials and Tribulations

Conducting clinical trials for combination products will lead manufacturers into a whole new world.

Sidebar: CROs: Filling the Resource Gap

MARKET ANALYSIS

Justifying Entry into a Developing Market
Ron Marrocco

Emerging healthcare technology markets in regions new to U.S. commerce present surmountable hurdles.

Sidebar: A Knowledge Checklist for Global Expansion

GOVERNMENTAL & LEGAL AFFAIRS

The Coming of Competitive Bidding for Medicare DME Reimbursement
Jesse A. Witten and Renee M. Howard

Suppliers of durable medical equipment must go toe-to-toe on price. Will manufacturers be just interested bystanders?

Sidebars: How Competitive Bidding Might Affect Manufacturers' Sales | Manufacturer Input

Influencing Public Policy
Moderated by Steve Halasey

The activities of medical device firms in Washington, DC, encompass a whole lot more than just lobbying.

SPECIAL REPORT: IT IN HEALTHCARE

EDITOR'S PAGE
Medtech Leadership for the IT Future

Visions of the Future
Brad Burg

To stay in step, medtech manufacturers will have to begin developing their products to meet increasing demand for integration and interoperability.

Sidebars: Connections | Healthcare Information and Management Systems Society | Connecting for Health | Patient Access in Action | American Health Information Management Association | National Alliance for Health Information Technology | Hey, Everybody! Let's Put on an Integrated System!

The Manufacturing Edge
Christina Elston

Creating the advanced IT-based healthcare system of the future starts with the building blocks used in everyday operations.

Sidebar: Commercial Resources: Compliant Manufacturing Systems

Expanded version of this article.

Plugged, Unplugged
Art Kerley

Medtech manufacturers should play a more active role in developing products for clinical connectivity.

• User-Fee Increases Draw Strong Industry Reaction
• Medical Device IPOs: Year of the Comeback?
• FDA to Inspect Boston Scientific's Galway Plant
• FDA Taps Schultz to Head CDRH
• VC funding highlights

BUSINESS DRIVERS

MILESTONES