September/October 2004
MX Magazine
Selected Contents
EDITOR'S PAGE
COVER STORY
From Image to Vision
Interview by Steve Halasey
Sidebars:
Integrated Technologies Transform Healthcare Delivery | A Product with a Vision
Expanded version of this article.
ADVERTISING, DISTRIBUTION, & SALES
Medical Device Marketing
Courtney Harris
Medtech marketers share their winning strategies for successful campaigns.
Sidebars:
Putting a Human Face on Therapy Denial | We've Got You Covered | Check It Out | Campaign Fuels Sales Beyond Expectations | Expanding Brand Borders | 2004 In-Awe Winners
Expanded
version of this article.
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Conducting clinical trials for combination products will lead manufacturers into a whole new world.
Sidebar: CROs: Filling the Resource Gap 
Trials and Tribulations
MARKET ANALYSIS
Justifying Entry into a Developing Market
Ron Marrocco
Emerging healthcare technology markets in regions new to U.S. commerce present surmountable hurdles.
Sidebar: A Knowledge Checklist for Global Expansion
GOVERNMENTAL & LEGAL AFFAIRS
The Coming of Competitive Bidding for Medicare DME Reimbursement
Jesse A. Witten and Renee M. Howard
Suppliers of durable medical equipment must go toe-to-toe on price. Will manufacturers be just interested bystanders?
Sidebars: How Competitive Bidding Might Affect Manufacturers' Sales | Manufacturer Input
Influencing Public Policy 
Moderated by Steve Halasey
The activities of medical device firms in Washington, DC, encompass a whole lot more than just lobbying.
Expanded version of this article.
SPECIAL REPORT: IT IN HEALTHCARE
EDITOR'S PAGE
Medtech Leadership for the IT Future
Visions of the Future
Brad Burg
To stay in step, medtech manufacturers will have to begin developing their products to meet increasing demand for integration and interoperability.
Sidebars: Connections | Healthcare Information and Management Systems Society | Connecting for Health | Patient Access in Action | American Health Information Management Association | National Alliance for Health Information Technology | Hey, Everybody! Let's Put on an Integrated System!
Expanded version of this article.
The Manufacturing Edge
Christina Elston
Creating the advanced IT-based healthcare system of the future starts with the building blocks used in everyday operations.
Sidebar: Commercial Resources: Compliant Manufacturing Systems
Expanded
version of this article.
Plugged, Unplugged
Art Kerley
Medtech manufacturers should play a more active role in developing products for clinical connectivity.
Sidebar: Commercial Resources: Connectivity Providers
BUSINESS NEWS
- User-Fee Increases Draw Strong Industry Reaction
- Medical Device IPOs: Year of the Comeback?
- FDA to Inspect Boston Scientific's Galway Plant
- FDA Taps Schultz to Head CDRH
- VC funding highlights
