July/August 2004
MX Magazine
Selected Contents
EDITOR'S PAGE
COVER STORY
2004 Medtech Executive Profiles
by Steve Halasey and Courtney Harris
Top industry leaders who are reshaping their companies, the medtech industry, and the future of healthcare.
Expanded version of this article.
(You must be registered with Medical DeviceLink to access the expanded version of this article.)
ADVERTISING, DISTRIBUTION, & SALES
Launching Medtech Products: Strategies for the Global Marketplace
Moderated by Steve Halasey
For medtech marketers, early involvement and strategic follow-through are key elements of a successful product launch.
Sidebars:
Roundtable Participants | Whispering above the Roar | Back to Normal—Fast | Seeing Is Believing | When Training Requires Travel
Expanded
version of this article.
(You must be registered
with Medical DeviceLink to access the expanded version of this article.)
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Presentation of gold and silver awards honors the best and the brightest in today's medical technology community.
Sidebar: Star Suppliers: 2004 MDEA-Winning Contributors
Sidebars: Areas of Scrutiny | What Programs Are Medical Device Companies Sponsoring? | Medical Device Executive Compensation Program Survey MARKET ANALYSIS Driving Adoption of Medical Device Innovation in Europe INDUSTRY ASSOCIATIONS Regulatory Affairs Goes Global
Sidebar: TOPRA Activities TOPSPIN
Sidebar: Expanding the Marketing Team through Grassroots Efforts
2004 MDEA Ceremony Brings Out the Best
IRS Targets Executive Compensation
Ted Ginsburg
Employers can protect themselves by reviewing their compensation programs for compliance with current tax laws and consistency with the company's goals.
Ron Marrocco
Executives planning a global launch strategy must first understand the target market's healthcare system and payment structure.
Brian James
New organization focuses on the changing reality of today's healthcare regulatory legislation and practice.
Competing in the Land of Giants
Catherine M. Wolfe
With clear objectives and a well-defined plan, even a marketing staff with limited resources can bring company success.
(You must be registered with Medical DeviceLink to access the expanded version of this article.)
BUSINESS NEWS
- Secretary Thompson Calls for National Healthcare IT System
- Guidant's Dollens to Retire
- St. Jude Medical Completes Acquisition of Epicor Medical
- AdvaMed Names Howgill to Head Medtech Institute
- Given Imaging Forms Alliance with Ethicon Endo-Surgery
- Heart Disease Joint Venture
