May/June 2004
MX Magazine
Selected Contents
EDITOR'S PAGE
COVER STORY
Taking the Lead
Interview by Steve Halasey
Stryker Corp. chairman and CEO John W. Brown on innovation—in product development, marketing, and industry advocacy.
Sidebars: Consumer Appeal | Grow Earnings; Repeat Annually BUSINESS
PLANNING & TECHNOLOGY DEVELOPMENT
Expanded
version of this article.
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with Medical DeviceLink to access the expanded version of this article.)
Strategies for Innovation
Courtney Harris
Paying attention to today's medical device design and development trends can help executives produce breakthrough technology success.
Sidebar: Innovation Achievements
Sidebar: Consolidation in the Ranks MARKET ANALYSIS
Sidebars: Getting to Know the Market | Global Regulatory Schemes ADVERTISING, DISTRIBUTION, & SALES
Building a Competitive Edge in the Managed-Care Era
Sidebar: Group Purchasing Trends A Pricing Strategy for Combination Products G The Challenge of Searching Prior Art
Sidebar: Connections
INFORMATION TECHNOLOGIES
Sidebar: Get Involved BUSINESS NEWS
Expanded
version of this article.
(You must be registered
with Medical DeviceLink to access the expanded version of this article.)
Heavy Hitters
Steve Halasey and Courtney Harris
With an ever-expanding menu of services, full-service outsourcing firms are reshaping medtech's vendor community.
Expanded
version of this article.
(You must be registered
with Medical DeviceLink to access the expanded version of this article.)
The International Marketplace: Go or No-Go?
Berry Braster
Using a carefully defined set of decision-making tools can help companies evaluate complex market-entry problems.
Steve Gielda
Medtech sales executives can get ahead by building solutions that are tailored to meet buyers' needs.
Mark Speers
Value-added drug-device combinations present sales and marketing challenges.
Mark D. Barrish and Scott M. Smith
Executives can strategize to save time and money when searching for relevant technological references.
Waste Not!
Chris Wong
