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November/December 2003
MX Magazine
Selected Contents

EDITOR'S PAGE

Let's Be Clear

COVER STORY

The IP Battleground
Interview by Steve Halasey

With their recent IP victories in European courts, Medinol's Kobi Richter and Judith Richter are shaking up medtech's cardiovascular sector.

Sidebars: A Run of Favorable Rulings | In the Pipeline

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ADVERTISING, DISTRIBUTION, & SALES

Customer Contract Compliance
Zack Rinat and Jamie Schein

 It is important to know whether customers are sticking to purchasing commitments, for bottom-line and other reasons.  

Sidebars: The Revenue Execution Survey | The Shape of Contract Operations | The Sales Contract: Commitments and Incentives

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

Growing Global—Gracefully
Moderated by Steve Halasey

With careful planning, overseas expansion may be a medtech company's best pathway to growth.

Sidebar: Roundtable Participants

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Home Base, U.S.A.
Courtney Harris

Medtech executives have a full plate in deciding where to set up operations. Economic development agencies make their pitch.

Expanded version of this article.
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INFORMATION TECHNOLOGIES

The Mobilized Information Age Sales Force
David Kerr

Equipping the field sales team with mobile and wireless IT devices can boost their effectiveness and productivity.

Sidebar: Mobile Technology Software

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GOVERNMENTAL & LEGAL AFFAIRS

Managing Clinical Research in the Post-HIPAA World
Benjamin S. Hayes and Jodi Finder 

The privacy rule will permanently alter the dynamics of relationships among sponsors, investigators, IRBs, and human subjects.





Think Locally, Act Globally: A Strategy for IP Litigation
Timothy J. Malloy and Gregory J. Vogler

To defend U.S. patent interests, medtech executives should be prepared to leverage—and defend against—related foreign patent proceedings.

 Sidebar: Lilly v. Medtronic

INDUSTRY ASSOCIATIONS

New Times, New Ethical Standards
Kristine Rapp

AdvaMed's revised code updates medtech business practices to meet modern demands for ethical conduct and social responsibility.

Sidebar: About AdvaMed

BUSINESS NEWS