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July/August 2003
MX Magazine
Selected Contents

EDITOR'S PAGE

The Risks of Management

COVER STORY

Looking Ahead to Golden Years
Interview by Steve Halasey

To reach an ambitious sales goal, Invacare chairman and CEO Mal Mixon is creating consumer demand for his company's products.

Sidebars: Rolling Technology | Moving Consumers from Need to Want

Expanded version of this article.
(You must be registered with Medical DeviceLink to access the expanded version of this article.)

ADVERTISING, DISTRIBUTION, & SALES

Campaigning for Success
Steve Halasey

 With the right advertising and marketing expertise onboard, medtech companies can greatly improve their chances of fielding a marketplace winner.  

Sidebars: Cutting-Edge Treatment without the Scalpel | Speak Soft, Look Big | Launch Succeeds with Both Physicians and Patients | An Elastic Solution | Collaboration Leads Multiagency Team to a Brush with Success

Expanded version of this article.

 Expanded Sidebars: Public Relations Drives Market Success | Claiming the Top Spot  
(You must be registered with Medical DeviceLink to access the expanded version of this article.)

Direct-to-Consumer Device Marketing
Gerry McGoldrick

A proven strategy for pharmaceuticals, interactive marketing can also help device manufacturers to get their product message across.

Expanded version of this article.
(You must be registered with Medical DeviceLink to access the expanded version of this article.)

Healthcare E-Commerce: Everybody Wins
Karen Conway

Use of Internet-based trading exchanges provides insights into purchasing patterns as well as numerous efficiency advantages.  

Sidebars: Strategic Collaborations | Connections

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

Shaping the Future
Steve Halasey

With a pocketful of ideas and a whole lot of spirit, medtech executives are remaking the future of industry.


Expanded version of this article.
(You must be registered with Medical DeviceLink to access the expanded version of this article.)

2003 MDEA Winners


A grand New York City ceremony celebrates this year's achievements in medical technology.

Sidebar: 2003 MDEA Suppliers


INDUSTRY ASSOCIATIONS

Electronic Data Standards Are Coming
Joe Pleasant

A call to action is being answered by a coalition of interested supply-chain parties.



BUSINESS NEWS