Originally Published MX May/June 2003
INFORMATION TECHNOLOGIES
The ROI-Based Benefits of an Integrated Complaints Management Approach|
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Customer satisfaction is a chief goal of any product-manufacturing company. Regulatory compliance is an imperative for any manufacturer in the field of medical technology. A medtech firm that installs a networked, Web-enabled complaints management CRM solution becomes able to efficiently:
- Capture, manage, and act on customer complaints.
- Ensure compliance with FDA and other regulations.
- Solve potential product problems before they escalate.
- Reduce costs and customer erosion.
- Gather customer feedback and mobilize products and services to generate and/or protect revenues.
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