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May/June 2003
MX Magazine
Selected Contents

EDITOR'S PAGE

The Mantra of Money

COVER STORY

The Second Time Around
Interview by Steve Halasey

Quinton Cardiology Systems president and COO John Hinson on growing a new company from deep roots.

Sidebars: Stress Tested | Running in Place—Not!

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FINANCE

The Virtual Strategy
Stacey L. Bell

Outsourcing company capabilities offers a viable strategy for advancing company objectives—and increasing company valuations—in tough economic times.  

Sidebar: Deciding to Go Virtual

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

Attitude Adjustment
Ken Sumner

For medtech manufacturers, developing the coming generation of combination products will require a focus on business planning.

Sidebars: Combination Products Defined | Requesting Designation

Launch Communications
Judith Filek

Gatherings of medical professionals can make ideal venues for launching a new medical technology, but developing an effective communications strategy is an essential prerequisite for success.

Sidebars: Tips on Speaking to a Large Audience | The Effective Slide Show | Clinical Representatives: A Natural Speaker Pool


Launch Pads
Renee DiIulio

For medtech companies set to launch new products, professional conferences and trade shows provide a key element of the marketing mix.

INFORMATION TECHNOLOGIES

ROI-Based Complaints Management
Jonathan Horn and Jennifer Radin

The process and technology principles of customer relationship management underlie an effective complaints management program.

Sidebars: On-Line Diagnosis | The ROI-Based Benefits of an Integrated Complaints Management Approach

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GOVERNMENTAL & LEGAL AFFAIRS

Acquiring Medtech IP
Moderated by Steve Halasey

For many medtech companies, gathering an IP portfolio and managing it effectively are key tasks for company survival.

Sidebar: Roundtable Participants

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TOPSPIN

Presenting the Future
Richard J. Linder

Getting a head start on product communications requires early planning.


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BUSINESS NEWS