November/December
2002
MX Magazine
Selected Contents
EDITOR'S PAGE
COVER STORY
Battling for Market Share
Interview by Steve Halasey
For Masimo founder and CEO Joe E. Kiani, the road to market adoption has been long, arduous, and strewn with unexpected potholes.
Sidebar: Dealing with Interference
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Setting Up Operations in the Asia-Pacific Region
Dennis W. Smith
Deciding why is easy,
but deciding where may not be.
Sidebars: Creating
a Location-Analysis Matrix | Life
Science Business Incentives and Infrastructure in Asia-Pacific Nations
Strategic Site Selection
Lawrence I. Strauss
Turning geographic
strategy into business reality requires a carefully managed process.
Predictably Fast!
Lisa Scheinkopf
With four key changes in belief and behavior, company leaders can increase speed and improve project predictability.
Sidebars: A
Formula for Shorter Project Timelines
| Bad
Ideas That Sound Good
Ten U.S. regions for the medtech executive's expansion itinerary in 2003.
GOVERNMENTAL & LEGAL AFFAIRS
The FDA Approval and Medicare Coverage Processes
Bradley Merrill Thompson
Part 2: Striving toward Harmonization
Sidebar: Managing Communications with FDA and CMS
Intellectual Property Strategy As an Investment Lure
Barbara A. Wrigley
Intelligent patent management is critical to an emerging medical device company's business growth.
INFORMATION TECHNOLOGIES
Strategic Customer Relationship Management
David Salazar
Moving beyond product differentiation to gain competitive success.
BUSINESS NEWS
- McClellan Confirmed as New FDA Commissioner
Sidebar: Commissioner McClellan at a Glance - President Bush Signs Device User Fee Bill
- OPPS Reductions Raise Opposition
- Reason Withdrawn
