Medical Device Link.

EDITOR'S PAGE

When More Means Less

COVER STORY

Battling for Market Share
Interview by Steve Halasey

For Masimo founder and CEO Joe E. Kiani, the road to market adoption has been long, arduous, and strewn with unexpected potholes.

Sidebar: Dealing with Interference

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

Setting Up Operations in the Asia-Pacific Region
Dennis W. Smith

Deciding why is easy, but deciding where may not be.


Sidebars: Creating a Location-Analysis Matrix | Life Science Business Incentives and Infrastructure in Asia-Pacific Nations

Strategic Site Selection
Lawrence I. Strauss

Turning geographic strategy into business reality requires a carefully managed process.

Predictably Fast!
Lisa Scheinkopf

With four key changes in belief and behavior, company leaders can increase speed and improve project predictability.

Sidebars: A Formula for Shorter Project Timelines | Bad Ideas That Sound Good

Hot Spots

Ten U.S. regions for the medtech executive's expansion itinerary in 2003.

GOVERNMENTAL & LEGAL AFFAIRS

The FDA Approval and Medicare Coverage Processes
Bradley Merrill Thompson

Part 2: Striving toward Harmonization

Sidebar: Managing Communications with FDA and CMS

Intellectual Property Strategy As an Investment Lure
Barbara A. Wrigley

Intelligent patent management is critical to an emerging medical device company's business growth.

INFORMATION TECHNOLOGIES

Strategic Customer Relationship Management
David Salazar

Moving beyond product differentiation to gain competitive success.

BUSINESS NEWS

• McClellan Confirmed as New FDA Commissioner
  Sidebar: Commissioner McClellan at a Glance
• President Bush Signs Device User Fee Bill
• OPPS Reductions Raise Opposition
  
• Reason Withdrawn