Originally Published MX July/August
2002
ADVERTISING, DISTRIBUTION, & SALES
The Ideas Group
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Most entrants in MMA's In-Awe competition are lucky to walk away with one award, but in this year's program The Ideas Group (San Francisco) captured three.
Two of the firm's awards—a bronze and a silver—were for campaign materials designed for Ocular Sciences Inc. (OSI; Concord, CA), a maker of high-quality soft contact lenses. The Ideas Group helped OSI focus on key factors differentiating the company from its competitors, including its sales of patient-preferred lenses exclusively through eye care practitioners.
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The firm's third award-winner (bronze) was a company logo and product brochure for AeroGen Inc. (Mountain View, CA), a specialty pharmaceutical company offering inhaled-drug products, nebulizers, and inhalers for the treatment of respiratory disorders and chronic diseases. The new logo and brochure positioned AeroGen as a leader in aerosol sciences, supporting sales of its product line to professionals and patients in the respiratory care market.
The Ideas Group can be reached at 415/397-2777 or via info@theideasgroup.com.
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