Originally Published MX July/August
2002
ADVERTISING, DISTRIBUTION, & SALES
Lehman Millet Inc.
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Lehman Millet Inc. (Boston) won three In-Awe awards this year—one for agency self-promotion, and two (a bronze and a silver) for its campaign on behalf of eyewear manufacturer Essilor International (Charenton-le-Pont, France). Essilor is challenging the belief among opticians that high-index material is just for high-index prescriptions, positioning its Thin & Lite 1.67 as a fashion lens for everyone.
Lehman Millet's creative solution emulates a romance novel, where the sought-after beauty is spectacles made all the more glamorous with the new lens. Since its launch, the new lens has captured 30% of the high-index market. Lehman Millet Inc. can be reached at 617/722-0019 or via ron_marrocco@millet.com.
Copyright ©2002 MX
