Originally Published MX July/August
2002
ADVERTISING, DISTRIBUTION, & SALES
Adair-Greene Healthcare Communications
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In the 2002 In-Awe competition, Adair-Greene won a gold award for its journal advertising entry for a troponin I assay by Abbott Diagnostics (Abbott Park, IL). Designed to target clinical laboratorians, "this clever ad draws in the reader by combining a simple headline with an intriguing visual," says the firm. "The shape of the heart is immediately recognizable, but it takes a moment to realize it is constructed of test tubes. The headline is challenging and immediately comparative without being threatening to the reader." Adair-Greene can be reached at 404/351-8424 or via mperlotto@adair-greene.com.
Copyright ©2002 MX
