July/August 2002
MX Magazine
Selected Contents
EDITOR'S PAGE
Quis Custodiet Ipsos Custodes?
COVER
STORY
Growing
from Strength
Interview by Steve Halasey
Edwards Lifesciences chairman and CEO, Michael A. Mussallem, on the challenges
of independence.
Sidebars: Top
Line, Bottom Line | Building
It Better
ADVERTISING, DISTRIBUTION, & SALES
Refining
the Marketing Mix
Moderated by Steve Halasey
Medtech marketers can gain a competitive advantage by incorporating patients
and consumers into their marketing approaches.
Sidebar:
A
Noteworthy Duo | Roundtable
Participants | Adair-Greene
Healthcare Communications |
Lehman
Millet Inc. | The
Ideas Group | KF
Dunn & Associates Inc.
FINANCE
Leveraging
R&D Projects into Federal Funding
William Baron
With skillful planning,
companies can tap into federal funding resources that can ease R&D costs.
Sidebar: SBIR
and STTR Program Phases| Representative
SBIR Funding Agencies
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Developing
the Best Ideas
Roger Miller
A
rational, systematic approach to new-product selection provides the strongest
assurance of market success.
Sidebar:
Product-
or Market-Oriented? | Brainstorm
Now, Storm the Market Later
GOVERNMENTAL & LEGAL AFFAIRS
IRB
Compliance: The Clinical Study Sponsor's Obligations
Anna
J. Baldwin-DeMarinis
A noncompliant oversight board at a study site could jeopardize a manufacturer's new-product introduction.
Sidebar: Human-Subject
Protection in Congress Today
Refurbishers,
Beware
Joel D. Covelman
Refurbishers of
equipment who use non-factory-original aftermarket parts can be subject to suits
for trademark infringement under certain circumstances.
Sidebar: Medical
Device Refurbishment and FDA
INFORMATION TECHNOLOGIES
The
Enterprise Information Portal: Gateway to Market Strength
Amy Valley
An e-business innovation gives medtech companies a time-to-market edge.
INDUSTRY ASSOCIATIONS
An
Opportunity to Educate
Richard Manley
Manufacturers and specialty distributors have to work together to educate buyers about the cost—and savings—ramifications of new medical technologies.
BUSINESS NEWS
- HIGPA Adopts GPO Code of Conduct
- Gene Blues
- Medtronic
and Abbott Partner on Stent Program
- Device Industry Has Close Encounter with User Fees
