May/June 2002
MX Magazine
Selected Contents
EDITOR'S PAGE
COVER
STORY
Getting
to the Heart of the Matter
Interview by Steve Halasey
After two decades, Abiomed president and CEO David M. Lederman
looks forward to accomplishing a national mission.
Sidebars: Approaching
the Goal Line | Dollars
over Time
Expanded
version of this article.
(You must be registered
with Medical DeviceLink to access the expanded version of this article.)
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
The
Many Paths to Design Excellence
Renee DiIulio
The winners of this year's Medical Design Excellence Awards
are united by a common focus on effective medical design.
Sidebar:
A Winning Culture | Innovating
for the Market | 2002
MDEA Winners
Filling
the Product Pipeline
Moderated by Steve Halasey
Six industry leaders reveal their strategies for product development in a suboptimal economy.
Sidebar: Roundtable Participants
Expanded
version of this article.
(You must be registered
with Medical DeviceLink to access the expanded version of this article.)
GOVERNMENTAL & LEGAL AFFAIRS
Compliance
Auditing
Jeffrey N. Gibbs
Medtech manufacturers don't have to be unpleasantly surprised
when FDA inspectors knock on their door.
Product
Sales v. Patent Rights
Breffni
X. Baggot
When it comes to product sales and intellectual property rights, timing is everything.
Sidebar: From
Argument to Strategy
ADVERTISING, DISTRIBUTION, & SALES
Corporate
Branding in the Wake of Acquisitions
Ken DeLor
For medtech manufacturers,
integrating new and existing companies under a single, unified brand can pay
long-term dividends.
Sidebar: Stepping
through Postacquisition Branding
Pricing for Value
Mahesh Deshpande
and Sudhir Gupta
With a focus on
value, pricing decisions can become a powerful tool in a device company's overall
strategy.
Expanded
version of this article.
(You must be registered
with Medical DeviceLink to access the expanded version of this article.)
INDUSTRY ASSOCIATIONS
GPOs:
Providing Value in a Time of Need
Robert Betz
Despite recent criticism, group purchasing organizations offer providers advantages that the U.S. healthcare system has come to rely on.
BUSINESS NEWS
