March/April 2002
MX Magazine
Selected Contents
EDITOR'S PAGE
COVER
STORY
The
Rising Tide of Telesurgery
Interview by Steve Halasey
For Computer Motion chairman and CEO Robert W. Duggan, surgical
robotics is the wave of the future whose time has come.
Sidebars: Not
Your Average Greeks | Robert
W. Duggan
Expanded
version of this article.
(You must be registered
with Medical DeviceLink to access the expanded version of this article.)
FINANCE
Roundtable:
A Climate for Investment
Moderated by Steve Halasey
Experts are predicting that investment in the medical technology
industry will continue to be strong throughout 2002.
Sidebars: Roundtable Participants | Valuing In-Process R&D
Expanded
version of this article.
(You must be registered
with Medical DeviceLink to access the expanded version of this article.)
Value-Plus
Management
Stuart Jackson
When the winds of change are blowing, it’s best to have a whole crew of weathermen on board.
Sidebar: Knowledge Is Value
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Advancing
by Retreat
Teri Louden
A successful executive retreat can be a powerful tool for addressing
changing business conditions and gaining stakeholder buy-in.
Sidebar:
Planning with a Purpose
Expanded
version of this article.
(You must be registered
with Medical DeviceLink to access the expanded version of this article.)
Globalization
101
Andres Heuberger
For medtech manufacturers,
the challenges of selling in multiple markets are complex—but essential.
GOVERNMENTAL & LEGAL AFFAIRS
Preventing
and Defending Product-Liability Claims
Kevin M. Quinley
To avoid product-liability litigation, device manufacturers should
start by reviewing their marketing strategies.
Sidebar: Be Prepared!
ADVERTISING, DISTRIBUTION, & SALES
Structuring
the Sales Force to Sell New Products
Peter Masloski
Medtech companies with expanding product portfolios can benefit
from restructuring their sales forces.
Sidebar: Is
the Bag Too Big?
INDUSTRY ASSOCIATIONS
Choking
Our Own Spirit
Larry R. Holden and Rene A. Torrado
Issues surrounding
the fees and practices of group purchasing organizations should be next on industry's
agenda of problems to be resolved.
TOPSPIN
Partnering
to Create a New Market Opportunity
Carl W. Apfelbach
In challenging
markets, strategic partnerships can offer breakthrough opportunities.
BUSINESS NEWS
- CMS Delays Draw Congressional Rebuke
- Device Firms Report Strong Top-Line Growth in 2001
- Bell Ringers etc.
- Igen Gets Judgment
