January/February 2002
MX Magazine
Selected Contents
EDITOR'S PAGE
Something for the New Year . . .
COVER STORY
Building
a (Bigger) Niche
Interview by Steve Halasey
American Medical Systems CEO Douglas W. Kohrs says that his company's
public-market success comes down to two things: sales growth and profitability.
Sidebars: A
Wide Breadth | On
the Money
Expanded
version of this article.
(You must be registered
with Medical DeviceLink to access the expanded version of this article.)
MARKET
ANALYSIS
New
and Current Industry Reports
Flora Nguyen
Key reports devoted to different segments of the medtech industry
provide a comprehensive view of the market for 2002.
When the winds of change are blowing, it’s best to have a whole crew of weathermen on board.
Sidebar: Panelists
Expanded
version of this article.
(You
must be registered with Medical
DeviceLink to access the expanded version of this article.)
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Optimizing
Reimbursement for New Medical Devices
Allan Fine and Mitch DeKoven
Medtech manufacturers seeking to introduce new products or technologies
can use resource costing and market research to maximize reimbursement levels—and
also to boost market share.
INFORMATION TECHNOLOGIES
Web-Based
Product Change Management
Michael Carroll
Today’s product change management systems can provide device
companies with real-time project visibility, access to data, and coordinated
execution of core manufacturing tasks.
Web
Enablement Boosts Medtech Sales
Kelly Bayer Rosmarin
A novel approach to using technology can help medical equipment manufacturers penetrate sales channels more effectively.
Sidebar: ISS in Action
ADVERTISING, DISTRIBUTION, & SALES
Leveraging
PR to Support Medtech Start-Ups
Sandy Bodner and Steven Immergut
Blended into planning at the right time and in the right way,
good PR can help catapult a company from start-up to stardom.
INDUSTRY
ASSOCIATIONS
Industry
Gets Prepared
Pamela G. Bailey
AdvaMed's
Preparedness Council seeks to streamline the delivery of healthcare technologies
in response to major public health crises.
TOPSPIN
Managing
a Business Divestiture
Paul
Touhey
When selling
a business unit, company leaders must be prepared to address the concerns of
all stakeholders at once—beginning with those of employees.
