Originally Published MX January/February
2002
ADVERTISING, DISTRIBUTION, & SALES
Six Elements
of a Basic PR Plan
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Medtech start-ups usually can’t afford the luxury of an expensive, no-holds-barred PR campaign. But with careful planning, such companies can achieve PR campaigns that will have a meaningful impact on their reputation among stakeholders and key target audiences. A carefully orchestrated program that leverages the following six components cohesively can help a start-up realize its commercial goals.
- Corporate and brand identity.
- Web site.
- Media strategy.
- Spokespeople.
- Road shows.
- Corporate communications kit.
Copyright ©2002 MX
