Originally Published MX January/February
2002
ADVERTISING, DISTRIBUTION, & SALES
Prerequisites
for Effective PR
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Start-up medtech companies often face the dilemma of when to launch a public relations campaign. Following are five prerequisites or milestones that should be achieved before undertaking a PR plan.
- Business plan.
- Start-up management team.
- Top-flight clinicians to form a scientific advisory board.
- Initial round of financing.
- Technology with demonstrated proof-of-concept.
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