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Originally Published MX November/December 2001

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

Austin's Computer Gambit

To say that Austin, TX, has a significant talent pool in the computer industry is an understatement. Few regions can match the concentration of high-tech employment in this industry; indeed, the economic activity of Central Texas that is related to computer technology is more than 10 times the national average, according to studies done for the Austin Chamber of Commerce by ICF Kaiser Engineers (San Francisco). Unlike older high-tech regions, however, Austin’s growth in the sector remains strong, averaging 6% compound annual growth through most of the 1990s.

Virtually every major manufacturer of computers and related equipment has established facilities in the Austin area. These firms are supported by an extensive network of suppliers. Moreover, as in Silicon Valley, the semiconductor industry has developed important synergies with other industries, further leveraging the computer sector’s strength, says Susan Davenport, director of marketing for the Austin Chamber of Commerce.

The region’s highly skilled researchers, technicians, and engineers are shared across clusters and among industry segments—including the medtech sector. Synergies include technology sharing in instrument manufacturing, tool and die machinery, telecommunications equipment, and plastics fabrication. With such synergies comes a more-efficient use of the available talent pool in Central Texas.

These features of the Central Texas economy have already borne fruit in the medtech sector. Currently, Austin is home to approximately 85 bioscience companies, encompassing pharmaceuticals, preventive medicines, medical devices, laboratory tools and analysis, gene-based cancer therapies, and genomics equipment and services.

Austin is continuing to exploit its edge in computer technology. The University of Texas has created two interdisciplinary centers of academic study and research designed to ensure Central Texas’s lead in emerging industries of the twenty-first century. The private sector is also very much involved, says Davenport—another example of Greater Austin’s knack for exploiting synergies.

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