November/December 2001
MX Magazine
Selected Contents
EDITOR'S PAGE
COVER STORY
GE's
Changing of the Guard
Interview by Greg Freiherr
Joseph M. Hogan, president and CEO of GE Medical Systems, rises
to the challenge of leading one of industry's giants.
Sidebars: A Big Fish | The Missing Link
FINANCE
Goodbye,
Goodwill
E.W. (Sandy) Purcell
New accounting rules could have a significant effect on reported
earnings and company valuations for medical device manufacturers.
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
The
European View: Through Emerald Spectacles
Moderated by Norbert Sparrow
By building a base in venture capital and R&D, Ireland’s
medtech industry is preparing for the next leap forward.
Sidebar: Roundtable
Participants
Hot
Spots: 10 Sites for the Medtech Executive’s Itinerary
Cliff Henke
Communities throughout the country are wooing medtech companies.
Here are 10 of the most notable.
Sidebars: Austin's
Computer Gambit | Boston's
Research Universities Fuel Growth | Florida
Pursues High-Tech Employment Strategies | Medical
Alley Gears Up for Tighter Race
On
the Asian Front
Ames Gross and Shawna Lepage
For medtech manufacturers,
the key to exploiting business opportunities in Asia is an understanding of cultural
differences.
GOVERNMENTAL & LEGAL AFFAIRS
Global
Data Privacy and Security
Edward J. Green and Lisa J. Acevedo
By implementing privacy and security programs, medtech manufacturers can turn compliance with patient data laws into a competitive advantage.
Sidebar:
Six
Steps to an Effective Privacy Program
Managing
for Quality
Marie Fair
Enterprisewide management systems can help device manufacturers comply with FDA CAPA requirements.
Sidebar:
The 411
on CAPA
Covering New Ground
John Whyte
CMS is working
to make Medicare’s national coverage process more understandable, predictable,
timely, and inclusive.
INFORMATION TECHNOLOGIES
Network-Enabled
Products
Fred Thiel
Medical device manufacturers can stay one step ahead of the competition
by addressing today’s most pressing need in healthcare: efficiency.
ADVERTISING, DISTRIBUTION, & SALES
Winning
at Clinical Trials: It Takes a Lot of Patients
Matthew Kibby
Effective strategies for recruiting people for investigative
studies are based on empathy.
Balancing
Incentive Compensation Plans
Marshall Solem and Songjun Luo
For medtech companies, a good incentive plan can mean higher
sales and a more motivated sales force—but only if it allows for effective
territory alignment.
Sidebars: When to Redesign | Imbalanced Workloads | Warning Signs
