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November/December 2001
MX Magazine
Selected Contents


EDITOR'S PAGE

A Solid Foundation


COVER STORY

GE's Changing of the Guard
Interview by Greg Freiherr

Joseph M. Hogan, president and CEO of GE Medical Systems, rises to the challenge of leading one of industry's giants.

Sidebars: A Big Fish | The Missing Link





FINANCE

Goodbye, Goodwill
E.W. (Sandy) Purcell

New accounting rules could have a significant effect on reported earnings and company valuations for medical device manufacturers.

 

 


BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

The European View: Through Emerald Spectacles
Moderated by Norbert Sparrow

By building a base in venture capital and R&D, Ireland’s medtech industry is preparing for the next leap forward.

Sidebar: Roundtable Participants

Hot Spots: 10 Sites for the Medtech Executive’s Itinerary
Cliff Henke

Communities throughout the country are wooing medtech companies. Here are 10 of the most notable.

Sidebars: Austin's Computer Gambit | Boston's Research Universities Fuel Growth | Florida Pursues High-Tech Employment Strategies | Medical Alley Gears Up for Tighter Race

 

On the Asian Front
Ames Gross and Shawna Lepage

For medtech manufacturers, the key to exploiting business opportunities in Asia is an understanding of cultural differences.


GOVERNMENTAL & LEGAL AFFAIRS

Global Data Privacy and Security
Edward J. Green and Lisa J. Acevedo

By implementing privacy and security programs, medtech manufacturers can turn compliance with patient data laws into a competitive advantage.

Sidebar: Six Steps to an Effective Privacy Program

Managing for Quality
Marie Fair

Enterprisewide management systems can help device manufacturers comply with FDA CAPA requirements.

Sidebar: The 411 on CAPA


Covering New Ground

John Whyte

CMS is working to make Medicare’s national coverage process more understandable, predictable, timely, and inclusive.


INFORMATION TECHNOLOGIES

Network-Enabled Products
Fred Thiel

Medical device manufacturers can stay one step ahead of the competition by addressing today’s most pressing need in healthcare: efficiency.


ADVERTISING, DISTRIBUTION, & SALES

Winning at Clinical Trials: It Takes a Lot of Patients
Matthew Kibby

Effective strategies for recruiting people for investigative studies are based on empathy.

Sidebars: Budgeting and Contracting for Patient Recruitment | Connections


Balancing Incentive Compensation Plans
Marshall Solem and Songjun Luo

For medtech companies, a good incentive plan can mean higher sales and a more motivated sales force—but only if it allows for effective territory alignment.

Sidebars: When to Redesign | Imbalanced Workloads | Warning Signs