September/October 2001
MX Magazine
Selected Contents
COVER STORY
Survivor
Interview by Greg Freiherr
Timothy C. Mickelson, CEO of Philips Medical Systems ATL, prepares to guide the world's first billion-dollar ultrasound company into the marketplace.
FINANCE
Exorcising Underwater Stock Options
Matt Ward
To keep employee compensation attractive in a sputtering economy, public medtech companies can choose from a wide range of actions.
MARKET ANALYSIS
The Wireless Revolution
Flora Nguyen
Are PDAs and bar code scanners the advance guard of a wireless healthcare revolution—or something a lot slower?
Diabetes Management: New Technologies, New Markets
Tracy A. Schaaf
Noninvasive and continuous blood-glucose monitoring and alternative insulin-delivery systems are simplifying diabetes control.
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Human
Capital: The Foundation of an Effective Organization
Joseph S. Mullings
Having the right human capital is the best assurance that an organization's business objectives will be met.
Payback Time
Judith M. Hickey
For medtech companies, conducting a reimbursement assessment can capture VC funds and make favorable payer decisions more likely.
GOVERNMENTAL & LEGAL AFFAIRS
Global Data Privacy and Security
Edward J. Green and Lisa J. Acevedo
For medtech manufacturers, compliance with new laws on the privacy of patient data is key to bringing a new product to market.
A New, Improved Washington?
Cliff Henke
The recent change in power on Capitol Hill could mean challenges ahead for medtech strategists.
HCFA No More
Eric Stacey L. Bell
Does HCFA's name change signal that more meaningful reimbursement reforms are on the way?
INFORMATION TECHNOLOGIES
Reducing the Risk of Product Liability
Mark Schaub
Today's data-management software can track, trend, and report on quality issues through a product's entire life cycle.
ADVERTISING, DISTRIBUTION, & SALES
Contract
Sales Organizations: Maximizing Sales in Times of Rapid Change
Geoff Geiger
Growing numbers of medtech companies are finding outside sales firms to be a cost-effective and flexible alternative to in-house sales forces.
Building
an Independent Distributor Network
Darren McMaster
The Internet can be an effective channel for locating, qualifying, and selling distributors on a company's products.
