MX Magazine
Selected Contents
January/February 2001
MARKET ANALYSIS
Street Smart
by Thomas J. Gunderson
Medical device firms are following a Wall Street formula for success: consolidate, integrate, leverage-repeat.
Marketing to the Brave New Healthcare World
by Donna Krupa
If you haven't yet developed a strategy, start with these five essential principles.
Mapping the Future of Gene Research
by Erik C. Dellith
Plump profits could still be in the picture for the biotech industry.
COVER STORY
Big Growth
Interview by Greg Freiherr
Beckman Coulter CEO John Wareham discusses the megamerger between Beckman and Coulter as well as the challenges and opportunities that lie ahead for his company in the in vitro diagnostics industry.
FINANCE
Improving Investor Relations
by Joanne Stephenson
Maintaining open communications can keep shareholders happy—and dollars flowing.
Mergers and Acquisitions: What Every Company Should Know before Saying "I Do"
by Ralph W. Carmichael
The decision to acquire or be acquired is one that nearly every medical manufacturing firm will eventually face. If a company plans carefully, finds the right partner, and follows a considered process, the merger, like a good marriage, will benefit both parties.
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Big Ideas, Big Returns
by Stacey L. Bell
CEOs of five of the industry's fastest-growing companies reveal their strategies for success.
Recruiting Technological Talent
by Joseph Mullings
In a market filled with new and emerging technologies, medical device companies face continual challenges in sourcing, attracting, and retaining skilled personnel.
Industry Roundtable: In Search of an Earlier Payday
Moderated by Steve Halasey
For medical technology companies, reimbursement is the issue of the day. Unfortunately, say the experts, it's an issue that's not likely to go away soon.
GOVERNMENTAL & LEGAL AFFAIRS
A New Standards Policy: A New Era?
by Cliff Henke
The U.S. medical device industry now has a document that could be a blueprint for global market success-if it is used to build something.
Clinical Trials: What Executives Need to Know
by Jeffrey N. Gibbs
Is the money spent on clinical trials being used wisely? Executives of device companies need a grasp of the pitfalls of clinical research.
GOVERNMENTAL & LEGAL AFFAIRS
Healthcare E-Business: Dot-Com or Dot-Gone?
by Cliff Henke
There's no question that the Internet-fueled New Economy has entered a phase of slow growth. The same holds true for healthcare dot-coms—or does it?.
ERP Systems Cue Employee Retention
by Thomas R. Cutler
With the cost of recruiting and training new employees at an all-time high, the best bet for medical technology manufacturers is to implement an effective ERP system-starting now.
ADVERTISING, DISTRIBUTION, & SALES
Making the Most of Media Relations
by Nancy Coffey
Why every executive should be concerned about the care and feeding of the news media.
