Medical Device Executive Portfolio
Selected Contents
June 2000
MARKET ANALYSIS
The Asian Marketplace: for In Vitro Diagnostics
by Michael Farmer
Widely differing markets offer something for everyone, with success attending the company that is well informed.
Laser Tag
by Cliff Henke
In the laser eye surgery market, intense competition, new technologies, and huge market potential are rapidly bringing down prices—and profits?
COVER STORY
Business in the Biotech Century
interview by Steve Halasey
A conversation with Henry Nordhoff, CEO of Gen-Probe Inc., on building a medical technology business at the nexus of biotechnology and clinical diagnostics.
FINANCE
Creative Company Financing
by Ralph W. Carmichael
For medical device companies seeking capital, the need for creativity is serious—and the pitfalls of creativity more so.
Wanted: Tomorrow's CFO
by Stacey L. Bell
What medical device company CEOs should really look for when hiring a CFO.
Unlocking Hidden Value
by Christopher Sweeney
Using the right business strategies, medical technology executives can ensure that their companies and subsidiaries get the full valuation they deserve.
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Product Development Teams Up with Finance:
by Keith Schleiffer and Julie Devore
How the new players on product development teams can join the all-star lineup.
Building Employee Equity
by Richard S. Schifreen
Employees' professional development and a company's success go hand in hand.
Internet Strategies for 2000 and Beyond
by Teri Louden
Tomorrow's market leaders need to think differently about their approaches to technology today.
Stoking the Fires of Innovation
by Leslie Laine
With new business incubators opening literally every week, medical start-ups have more sources of support than ever.
Getting to Endgame
by Erika D. Brown
Executive conferences can be just the thing for locating new partners or sources of capital—but to be successful, company presenters have to be prepared to play.
Top-of-the-Line Medical Innovators Discuss Bottom-Line Success
by Leslie Laine
The 2000 Medical Design Excellence Awards competition recognizes the best new products of this year; what business strategies made these outstanding product development efforts possible?
REGULATIONS & LEGAL AFFAIRS
Regulatory Due Diligence: An Ounce of Prevention
by Jeffrey N. Gibbs
Conducting regulatory audits prior to any significant business transaction can save medical product manufacturers years of headaches—and potentially lots of money, too.
Patent Infringement: The Role of Opinions of Counsel
by John R. Wetherell Jr.
When the possibility of infringement raises its head, promptly obtaining a competent legal opinion—and following it—can be a company's best defense.
INFORMATION TECHNOLOGIES
Electronic Business: Has Its Time Come for Healthcare?
by Cliff Henke
To catch up with the speeding bullet of Internet time, medical technology companies are moving rapidly to design and implement e-business strategies.
ADVERTISING, DISTRIBUTION & SALES
Brand Faceting: A Gem of a Marketing Idea
by Joan Bachenheimer
Developing an effective branding campaign lays the foundation for successful sales.
Integrative Marketing in a Disintegrating Marketplace
by Charles Versaggi
A primer on exploiting the power of the Internet to promote and market medical products in a brave new medium.
Global Distribution Issues and Strategic Options
by Alison Cherney
Developing the right distribution strategy can be a make-or-break proposition.
Previous issues of MX (formerly MDEP magazine):
September 1999
