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About MX: Business Strategies for Medical Technology Executives
MX offers an editorial package designed exclusively for top-level executives, with articles devoted to market analyses for medical technologies and essential strategies for business planning to meet the needs of the global marketplace. Areas of coverage include:
Cover Story
Articles about and interviews with the movers and shakers in medical technology, offering insights that no competitor can dare to ignore.
Market Analysis
In-depth analyses of current and future market trends, written by experts in medical technologies, and backed by Canon's two decades of experience as an information provider to the medical device industry.
Finance
Up-to-date information on trends in medical technology financing, with expert articles on how executives can make the best financial decisions for their companies and investors.
Business Planning and Development
Indispensable information that medical technology executives need to deal with day-to-day business decisions, with topics ranging from how to build a company from the ground up to business topics for multinational executives—and
everything in between.
Coverage in this department includes clinical trials and outcomes research, as well as regional development and site selection.
Regulations and
Legal Affairs
An executive's eye view of the big picture for regulated industry, with articles on key issues developing at FDA and on critical legal issues related to medical technologies.
Information Technologies
Approaches for company survival in the information age, with probing articles on the use of information technologies in company management, product development, manufacturing, human resources, and more.
Advertising, Distribution, and Sales
Strategies that executives need to know for competing in the healthcare marketplace and getting the most out of their products.
For advertising information, please contact Robert Charlet at 310/445-3750, Robert.Charlet@cancom.com.
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