Medical Device & Diagnostic Industry
Articles by Category - Marketing
2002 | 2000 | 1995 | 1994 | 1993 | 1992 | 1991 | 1990 | 1989 | 1988 | 1987 | 1986 | 1985 | 1984 | 1983 | 1982 | 1980
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2002
- (News & Analysis) Advertising Rules for Web Content Changing, Flora Nguyen (MDDI, Mar 2002, p. 23).
2000
- (Market Research) Using the Internet to Support Market Research, Dana Leff (MDDI, Jun 2000, p. 132). Keyword: Internet.
1995
- (News) Medical Alley Provides Path for Assessing Cost-Effectiveness (MDDI, Oct 1995, p. 19). Keyword: Cost-Effectiveness.
1994
- (News) Are Industry Giants Eyeing Smaller Markets? (MDDI, Mar 1994, p. 12). Keyword: Strategies.
- EC Update: A Year-Old Single Market: Slow but Steady Progress, Mika Reinikainen (MDDI, Jan 1994, p. 74). Keyword: Europe.
1993
- Medical Device Exports: Navigating FDA's Regulations, Jonathan S. Kahan (MDDI, Nov 1993, p. 82). Keywords: Regulations, Exports.
- Strategic Management of Intellectual Property (The), Stephen Glazier (MDDI, Jan 1993, p. 66). Keyword: Strategies.
1992
- MD&M Preview, MD&DI (MDDI, Nov 1992, p. 68). Keyword: Tradeshows.
- Directory of market reports (A), MD&DI (MDDI, Aug 1992, p. 38). Keywords: Market Analysis Reports.
- Penetrating the Japanese device and diagnostics market, Steven H. Reichman (MDDI, Jun 1992, p. 60). Keyword: Japan.
- Using video news releases in patient education campaigns, James W. Hawkins (MDDI, Mar 1992, p. 44). Keywords: Patient Education, News Releases.
- Practical considerations in filing product applications, Howard M. Holstein (MDDI, Feb 1992, p. 45). Keywords: Regulatory Affairs, Strategies, New Product Development.
- Product support programs: sharing customer values as a competitive edge, Joseph Doyle (MDDI, Feb 1992, p. 32). Keywords: Strategies, Customer Service, Product Positioning.
- New regulatory framework takes shape (The), Trevor McPherson (MDDI, Jan 1992, p. 54). Keywords: Regulations, Exports, Australia.
- News: More detailed roadmap to the CE mark (A) (MDDI, Jan 1992, p. 12). Keywords: EC92, European Regulations.
1991
- Using market research to revitalize new [i.e., mature] products, Lawrence P. Horowitz (MDDI, Nov 1991, p. 34). Keywords: Market Research, Strategies, Purchasing.
- Setting product usability goals, Michael E. Wiklund (MDDI, Sep 1991, p. 50). Keywords: Product Positioning, End-Users.
- Improving competitive position requires balanced development efforts, Charles E. Meisch (MDDI, Aug 1991, p. 10). Keywords: Competitiveness, Strategies, New Product Development.
- Health costs prompt innovations in diagnostic packaging, Doug Burn (MDDI, Jun 1991, p. 166). Keywords: Diagnostics, Design, Package Design.
- Outcomes evaluations and practice guidelines: the new market-entry barriers, Maren Anderson (MDDI, May 1991, p. 38). Keywords: Barriers, Strategies, Outcomes.
- Barriers between you and your customer (The), George M. Naimark (MDDI, May 1991, p. 30). Keywords: Trends, Management, End-Users.
- Penchant for ideas (A): Devon Industries, Chatsworth, CA, Jeremy Bachmann (MDDI, Mar 1991, p. 83). Keywords: Strategies, Hospitals.
1990
- Export and import of medical devices: navigating FDA's tougher regulatory waters, Jonathan S. Kahan (MDDI, Sep 1990, p. 54). Keywords: Regulations, Exports, Imports.
- Is the product manager concept obsolete?, George M. Naimark (MDDI, Jul 1990, p. 36). Keywords: Product Positioning, Management.
- Do hospitals trust manufacturers? Not at all!, Theodore R. Tyson (MDDI, Jul 1990, p. 10). Keywords: End-Users, Hospitals, Criticism.
- How to get from here to there: the American businessman in Europe, Stephen L. Kuehn (MDDI, Jun 1990, p. 94). Keywords: Distribution, Europe, Overseas Expansion.
- How to improve advertising agency performance, George M. Naimark (MDDI, Jun 1990, p. 64). Keyword: Advertising.
- News: Generics: an attractive alternative (MDDI, Jun 1990, p. 37). Keywords: Generics, Innovation.
- EC directives don't spell harmony yet, Kshitij Mohan (MDDI, Jun 1990, p. 10). Keywords: Europe, European Regulations.
- News: Soviet Union: next big medical device market? (MDDI, May 1990, p. 18). Keyword: Russia.
- Complacency: an American manufacturing ill, Morgan W. Nields (MDDI, Apr 1990, p. 10). Keywords: International Trade, Competitiveness.
- Specialty distributors: who are they?, Miles Weiss (MDDI, Mar 1990, p. 76). Keyword: Distribution.
- News: US may ease high-tech controls (MDDI, Mar 1990, p. 18). Keywords: International Trade, Exports.
1989
- What market segments attract venture capital firms?, Fred Dotzler (MDDI, Sep 1989, p. 84). Keywords: Investors, Venture Capital.
- Business in Europe: not business as usual, Cheryl L. Clarkson (MDDI, Sep 1989, p. 10). Keywords: Distribution, Europe.
- Clinical Research Q&A, Maria M. Koretz (MDDI, Jun 1989, p. 160). Keywords: Efficacy, Product Positioning, Clinical Investigations.
- EC 1992: threat or opportunity?, George T. Willingmyre (MDDI, Jun 1989, p. 10). Keyword: EC92.
- Device distributors: growing appeal or growing threat?, Miles Weiss (MDDI, Mar 1989, p. 55). Keywords: Distribution, Hospitals.
- Nursing shortage (The): a catalyst for innovative design, Miles Weiss (MDDI, Mar 1989, p. 51). Keywords: End-Users, Hospitals.
- Medical product business (The): what are the strategic alternatives now?, George M. Naimark (MDDI, Feb 1989, p. 26). Keywords: Strategic Planning, End-Users, Hospitals.
- Good distribution; finding the right fit, Cheryl L. Clarkson (MDDI, Jan 1989, p. 16). Keyword: Distribution.
1988
- News: More work needed on U.S.-Japan trade issues, Marni Bell (MDDI, Oct 1988, p. 14). Keywords: International Trade, Japan.
- News: Trade surplus upturn forecast, David Haut (MDDI, Sep 1988, p. 24). Keywords: Trends, International Trade, Forecasts.
- News: US/Soviet trade in works, David Haut (MDDI, Aug 1988, p. 20). Keywords: International Trade.
- Customer demands: today, tomorrow, Peggy Wilson (MDDI, Aug 1988, p. 10). Keywords: Sales, Customer Relationships.
- News: HIBCC sets order/entry standards, David Haut (MDDI, Jul 1988, p. 21). Keywords: Purchasing, Customer Relationships.
- Rewards go to the most adaptable, Cheryl Doriot (MDDI, Jul 1988, p. 8). Keyword: Strategies.
- Medical exports on the rise: global strategies take shape, David Haut (MDDI, Jun 1988, p. 48). Keyword: Exports.
- American design and the European customer: an interview with John Anderson, D Phil, M Phil, C Eng, MBES, Director of Bio-Engineering, University of Ulster at Jordanstown, Cheryl Doriot (MDDI, Jun 1988, p. 18). Keywords: Europe, Exports.
- 1992: the future is upon us, Antonio Leone (MDDI, Jun 1988, p. 14). Keywords: Europe, EC92.
- News: DOC plans Benelux trade delegation (MDDI, May 1988, p. 44). Keywords: Europe, International Trade, Exports.
- Meeting the challenges of international competition, Ben L. Holmes (MDDI, Apr 1988, p. 8). Keywords: Overseas, Competitiveness.
1987
- Missing the boat in export trade, Thomas Robischon (MDDI, Oct 1987, p. 20). Keywords: International Trade, Small Manufacturers, Exports.
- Business expansion in a shrinking market, Susan M. Detwiler (MDDI, Aug 1987, p. 38). Keywords: Sales, Competitiveness.
- Washington Wrap-up: Changing focus in hospital care, Larry Oster (MDDI, Jun 1987, p. 24). Keywords: Home-Health-Care Products.
- Is your package merely functional?, Sterling Anthony, Jr. (MDDI, May 1987, p. 14). Keywords: Design, Package Design.
- Doing business in Japan: winning strategies for successful entry into the Japanese health-care market, Kyle E. Murphy (MDDI, Mar 1987, p. 40). Keywords: Overseas, Japan, Overseas Expansion.
- Building relationships with major buyers, Paul B. Powell (MDDI, Feb 1987, p. 10). Keywords: Purchasing, Hospitals, Customer Relationships.
1986
- Formalizing customer input on quality, R. Ira Porterfield (MDDI, Oct 1986, p. 32). Keywords: Focus Groups, End-Users.
- Medical professionals: a new sales force, Ronald E. West (MDDI, Sep 1986, p. 24). Keyword: Sales.
- Initiating an effective foreign marketing program, Marcia Weiss (MDDI, Mar 1986, p. 54). Keywords: Sales, Overseas, Programs.
1985
- Purchasing: new decision makers call for new sales strategies, Ann Mond Johnson (MDDI, Nov 1985, p. 10). Keywords: Trends, Sales, Purchasing.
- Establishing a multilanguage labeling program, Sharon L. Jaeger (MDDI, Aug 1985, p. 38). Keywords: International Trade, Labeling, Multilanguage.
- Foreign site selection: Hong Kong, Mabel Chan (MDDI, Jun 1985, p. 164). Keywords: Hong Kong, Overseas Expansion, Far East.
- Choosing a market analysis report, Manny Ratafia (MDDI, Jun 1985, p. 156). Keywords: Market Analysis Reports.
- Export promotion: why is interest declining?, Roger F. Stechschulte (MDDI, Jun 1985, p. 54). Keywords: International Trade, Tradeshows, Exports.
- Health-care marketplace (The): new trends, new strategies, Edwin W. Parkhurst, Jr. (MDDI, Jun 1985, p. 8). Keywords: Trends, Strategies.
- Japanese medical market (The), Vincent A. Bucci (MDDI, May 1985, p. 46). Keyword: Japan.
- Marketing biotechnology using public relations, advertising, and direct mail, Mary Ann Liebert (MDDI, Mar 1985, p. 96). Keyword: Biotechnology.
- Consumer diagnostics: myths and realities, John E. Heveran (MDDI, Jan 1985, p. 30). Keywords: Home-Health-Care Products, Home Health Care, Consumer Devices.
1984
- Using public relations as a marketing tool, Art Stevens (MDDI, Nov 1984, p. 46). Keywords: Public Relations.
- Weighing the China market, Craig Stewart (MDDI, Nov 1984, p. 22). Keyword: China.
- Exploring the economics of the diagnostics industry, Robert J. Meltzer (MDDI, Sep 1984, p. 38). Keywords: Diagnostics, Competitiveness.
- Assessing medical equipment export prospects (MDDI, Sep 1984, p. 32). Keyword: Exports.
- Home-health-care distribution network, Theodore R. Tyson (MDDI, May 1984, p. 116). Keywords: Home-Health-Care Products, Distribution.
- US military procurement of medical devices, Richard W. Hauer, Jr. (MDDI, May 1984, p. 70). Keywords: Government Procurement.
- International Report: Success in China, Samuel C. Schwab (MDDI, May 1984, p. 29). Keyword: China.
- Manufacturing and marketing medical devices in Europe, Terry Dobson (MDDI, Feb 1984, p. 45). Keywords: Europe, Overseas Expansion.
1983
- Home-use diagnostic products: marketing, labeling, and regulatory considerations, John H. Engelmann (MDDI, Nov 1983, p. 50). Keywords: Diagnostics, Home Testing.
- Marketing medical devices in the Far East, Samuel C. Schwab (MDDI, Sep 1983, p. 40). Keywords: International Regulations, Exports, Far East.
- ETCs: new opportunities for competing overseas, Lucille Hino Baugham (MDDI, Sep 1983, p. 36). Keywords: Overseas, Exports.
- Package design research, Sterling Anthony, Jr. (MDDI, Sep 1983, p. 22). Keywords: Design, Package Design.
- Facilitating export through standards and regulations, George Smith (MDDI, Sep 1983, p. 10). Keywords: International Trade, Regulations, Exports.
- Improving competitive position through balanced development efforts, Charles E. Meisch (MDDI, Mar 1983, p. 30). Keywords: New Product Development.
- Medical trade show report, Darlene Zonca (MDDI, Jan 1983, p. 24). Keyword: Tradeshows.
1982
- Washington Wrap-up: End of an era?, Larry Oster (MDDI, Dec 1982, p. 12). Keywords: Reimbursement, Cardiovascular Devices.
- Regulatory guide to export sales in Canada (A), David McCarthy (MDDI, Sep 1982, p. 44). Keywords: Canada, Regulations, Exports.
- Bringing down the barriers to high-technology trade, James M. Shannon (MDDI, Sep 1982, p. 10). Keywords: International Trade.
- Packaging: the silent persuader, Dean Alexander (MDDI, Apr 1982, p. 49). Keywords: Design, End-Users, Labeling.
- Role of marketing and sales in corporate compliance (The), Larry R. Pilot (MDDI, Apr 1982, p. 35). Keywords: Marketing, Product Liability, Regulations.
- Voluntary guidelines for medical device marketing, David M. Link (MDDI, Apr 1982, p. 12). Keywords: Marketing, Industry Guidelines, Labeling.
1980
- Challenges of the '80s: problems or opportunities?, Bennie C. Wooley (MDDI, Nov 1980, p. 10). Keyword: Forecasts.
