Originally Published MD&DI January 2009
MARKET TRENDS
Consolidated Trends and Uncertainties
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MAJOR TRENDS
Social:
- Aging population
- More consumer-driven healthcare
- Demand and interest in disease management, evidence-based medicine, and related technologies
Technological:
- Advancement of technologies
- Continued automation, simplification, and miniaturization
- Convergence of drugs, devices, diagnostics, biologics
- Move to nonsurgical devices
- Advances in creating and connecting databases
- New visualization methodologies
Economic:
- Business models to provide offshore treatment
- Industry growth and profitability
- Continued manufacturer consolidations
- Increased cost of bringing new products to market
Political:
- Greater regulatory scrutiny (pre- and postlaunch) at federal and state levels
- Increasing percentage of GDP to healthcare
- Increasing pressures on cost-containment
Industry:
- Market driven by quality indicators
- Need for education and training
KEY UNCERTAINTIES
Social:
- Role of consumer in selection?
- Rate of new technology adoption?
Technological:
- Availability/utilization of information?
- Focus of medical devices?
- Sources of innovation?
- Technology convergence?
Economic:
- Level of private investment?
- Availability of public capital?
Political:
- Level of reimbursement?
- Regulatory/legal environment?
- Healthcare costs?
- Public registries?
- Industry/provider restrictions?
Industry:
- Availability of skilled workers?
- Global competition/medical tourism?
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