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Go beyond direct-to-patient (DTP) marketing. Hear strategies to educate and empower your patients, build consumer trust and loyalty, and improve health outcomes. Our Patient-Centered Communications track will provide you with cutting-edge information, best practices, case studies, and actionable items you need to stay ahead of the trends in patient-centered communications.
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9:00 a.m. |
Opening Remarks |
9:15 a.m. |
Keynote Presentation: Know Your Consumer |
10:00 a.m. |
Innovative & Effective Patient Adherence Programs |
10:45 a.m. |
Networking & Refreshment Break |
11:15 a.m. |
Medically Relevant Communications: From the Providers' Point of View |
12:15 P.m. |
Improved Disease Management - Case Study |
1:00 p.m. |
Lunch |
2:30 p.m. |
Social Media: Where's the Low Hanging Fruit? |
3:15 p.m. |
Patient Engagement & Education |
4:00 p.m. |
Networking & Refreshment Break |
4:30 p.m. |
Disease Awareness & Advocacy Partnerships |
5:30 p.m. |
Closing Remarks |
5:30 p.m. |
Cocktail Reception |
6:30-9 p.m. |
Dinner & Awards |
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9:00 a.m. |
Opening Remarks |
9:15 a.m. |
Keynote: Pharma's New Era |
10:00 a.m. |
Open Session |
10:45 a.m. |
Networking & Refreshment Break |
11:15 a.m. |
Getting the Most out of Your Agency - Agencies Weigh In |
12:15 P.m. |
Managing Multiple Vendors: Outsourcing Effectively & Efficiently |
1:00 P.m. |
Lunch |
2:30 P.m. |
New Tools & Techniques to Build Trust & Loyalty for Sustained Success |
3:15 P.m. |
ROI: Defining & Measuring Success |
4:00 P.m. |
Closing Remarks |
Vice Presidents, Heads, Directors, Managers, Coordinators, and Associates from the following departments:
- Patient Compliance and Persistency
- Marketing
- Brand Management
- Product Management
- Business Development
- Medical Information
- Medical Education
- Clinical Research
- Clinical Project Management
- Promotions Management
- CRM
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- Regulatory Affairs
- Business Analysis
- eMarketing
- Global eBusiness
- National Accounts
- Regulatory Affairs
- Strategy Analysis
- Pharmacy Operations
- Disease Management
- Managed Care
- Medicare
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The full conference brochure will be posted shortly. Follow us on Twitter, Facebook, or LinkedIn for the latest updates.
For registration and general inquiries, please contact Christine Gaudet at 215/944-9808.
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