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Whether your marketing budget is quickly shrinking or you are simply looking to ramp up your marketing efforts, our Digital Marketing track has what you need. Let our distinguished speaking faculty help you determine what digital marketing mix is right for your campaign and how to take your performance to the next level.
Click here to be notified when the 2010 event information is available.
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9:00 a.m. |
Opening Remarks |
9:15 a.m. |
Keynote Presentation: Know Your Consumer |
10:00 a.m. |
Enhanced Consumer Insights through Integration |
10:45 a.m. |
Networking & Refreshment Break |
11:15 a.m. |
Medically Relevant Communications: From the Providers' Point of View |
12:15 P.m. |
Open Session |
1:00 p.m. |
Awards Luncheon |
2:30 p.m. |
Social Media: Where's the Low Hanging Fruit? |
3:15 p.m. |
Leveraging Online Communications for Improved Health Outcomes |
4:00 p.m. |
Networking & Refreshment Break |
4:30 p.m. |
How Technology is impacting the future Sales Force Model |
5:30 p.m. |
Closing Remarks |
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9:00 a.m. |
Opening Remarks |
9:15 a.m. |
Keynote: Pharma's New Era |
10:00 a.m. |
Case Studies of Success |
10:45 a.m. |
Networking & Refreshment Break |
11:15 a.m. |
Getting the Most out of Your Agency - Agencies Weigh In |
12:15 P.m. |
Managing Multiple Vendors: Outsourcing Effectively & Efficiently |
1:00 P.m. |
Lunch |
2:30 P.m. |
Resource Allocation - Finding the Right Mix |
3:15 P.m. |
ROI: Defining & Measuring Success |
4:00 P.m. |
Closing Remarks |
Vice Presidents, Heads, Directors, Managers, Coordinators, and Associates from the following departments:
- Digital Marketing
- Relationship Marketing
- eBusiness/eMarketing
- Integrated Solutions
- Advertising & Promotion
- DTC Marketing
- Brand Management
- Product Management
- eDetailing
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- eBusiness
- Privacy Officers
- Regulatory Affairs
- Communications
- Interactive Marketing
- Sales Operations/Marketing Operations
- Advertising/Promotion/Media
- Legal/Compliance
- Regulatory
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The full conference brochure will be posted shortly. Follow us on Twitter, Facebook, or LinkedIn for the latest updates.
For registration and general inquiries, please contact Christine Gaudet at 215/944-9808.
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