Three Powerful Conference Tracks — Endless Possibilities | PharmaMed Marketing & Media Conference 2009

Agenda

Same Place. Same Time. Three Powerful Conferences.
No matter what your particular marketing or sales objectives are, the second annual PharmaMed Marketing & Media Conference presents three focused, stand-alone conference tracks aimed at providing healthcare marketing professionals with solutions to the challenges faced in the year ahead as they design, launch, and measure the effectiveness of their campaigns.

The 2010 agenda will be available late June, please bookmark this page and check back then or click here to be added to our mailing list and you will receive a notification when the agenda is available.

2009, Day One
	Patient Centered Communications Track	Digital Marketing Track	Sales Force-Effectiveness Track
8:45 a.m.	Opening Remarks
9:00 a.m.	Keynote Presentation: Know Your Consumer
9:45 a.m.	Innovative & Effective Patient Adherence Programs	Enhanced Consumer Insights	Gaining Consumer Insight and Responding to their Evolving Needs
10:30 a.m.	Networking & Refreshment Break
11:00	Disease Awareness & Advocacy Partnerships	How Technology is impacting the future Sales Force Model
12:00 P.m.	Medically Relevant Communications: From the Providers' Point of View
1:00 P.M.	Awards / Lunch
2:30 P.m.	Improved Disease Management - Case Study	New Frontiers in Digital Marketing: Implementing & Integrating	Physician Access: Breaking Down Barriers to Communication
3:15 p.m.	Social Media: Where's the Low Hanging Fruit?
4:00	Networking & Refreshment Break
4:15 p.m.	Patient Engagement & Education	Leveraging Online Communications for Improved Health Outcomes	What's Up Doc? Risk Management Issues in Marketing to Physicians
5:15 p.m.	Closing Remarks

2009, Day Two
	Patient Centered Communications Track	Digital Marketing Track	Sales Force-Effectiveness Track
9:00 a.m.	Opening Remarks
9:15 a.m.	Keynote: Pharma's New Era
10:00 a.m.	Facilitating Physician-Patient Dialogue	Case Studies of Success	Partnering More Effectively with Key Stakeholders
10:45 a.m.	Networking & Refreshment Break
11:15 a.m.	Getting the Most out of Your Agency - Agencies Weigh In
12:15 P.m.	Managing Multiple Vendors: Outsourcing Effectively & Efficiently
1:00 P.m.	Lunch
2:30 P.m.	New Tools & Techniques to Build Trust & Loyalty for Sustained Success	Resource Allocation: Finding the Right Mix	Key Account Management Strategies
3:15 P.m.	ROI: Defining & Measuring Success
4:00 P.m.	Closing Remarks

Who Should Attend?
Vice Presidents, Heads, Directors, Managers, Coordinators, and Associates from the following departments:

Digital Marketing Track

Digital Marketing
Relationship Marketing
eBusiness/eMarketing
Integrated Solutions
Advertising & Promotion
DTC Marketing
Brand Management
Product Management
eDetailing

eBusiness
Privacy Officers
Regulatory Affairs
Communications
Interactive Marketing
Sales Operations/Marketing Operations
Advertising/Promotion/Media
Legal/Compliance
Regulatory

Sales Force Effectiveness Track

Sales/Sales Operations
Marketing
Brand Management
Product Management
Advertising and Promotion
Commercial Operations
Relationship Marketing
Digital Marketing
Sample Accountability
Sales Force Effectiveness
Sales and Marketing
Zone/National/Regional Accounts

Commercial Operations
Training/Development/Productivity
Marketing/Marketing
Research/Marketing Science
Incentive Compensation
CRM/Field Technology
Specialty & Hospital Sales
Sales Planning & Insights/Analytics
Sample Accountability
Sizing and Structuring
Product Planning/ Brand Manager IT
Sales Ethics, Compliance & Regulation

Patient-Centered Communications Track

Patient Compliance and Persistency
Marketing
Brand Management
Product Management
Business Development
Medical Information
Medical Education
Clinical Research
Clinical Project Management
Promotions Management
CRM

Regulatory Affairs
Business Analysis
eMarketing
Global eBusiness
National Accounts
Regulatory Affairs
Strategy Analysis
Pharmacy Operations
Disease Management
Managed Care
Medicare

The full conference brochure will be posted shortly. Follow us on Twitter, Facebook, or LinkedIn for the latest updates.

For registration and general inquiries, please contact Christine Gaudet to register at 215/944-9808.