The current economic climate has substantially increased the demands on product, brand, and sales management teams with regard to accountability, measurable results, and innovation. Med Ad News, the pharmaceutical industry's leading authority on pharmaceutical business, product marketing, and sales, presents a comprehensive, two-day, three-track conference that promises to provide the tools and techniques needed to optimize marketing and sales efforts.
Three conference tracks focus on digital marketing, sales force effectiveness, and patient-centered communications to provide you with the tools you need to:
- "Do more with less" and respond effectively and efficiently to shrinking marketing budgets and sales forces
- Examine new selling models and determine which ones will meet your firm's objectives
- Gain insight into customer-centric strategies and evolve your sales force strategy accordingly
- Optimize your relationship-building efforts by leveraging new technologies and advancing the integration of sales and marketing
- Enhance your understanding of patient adherence, compliance, and persistency in order to create a campaign that improves health outcomes
- Maintain a competitive edge while remaining compliant with ever-changing regulatory restrictions
- Take advantage of digital media intelligence; bring your pharma, biotech, and medical device communication to the next level
- Weigh risks and benefits associated with participating in online discussions and forums
Join us in honoring top pharmaceutical, biotech, and medical device marketing executives for their efforts in designing and launching powerful campaigns that will ultimately improve health outcomes.
The first annual PharmaMed Marketing Awards ceremony will recognize outstanding achievements by Vice Presidents and Directors responsible for the management of a brand or therapeutic area at a pharmaceutical or biotech firm.
Awards will be given in the following categories:
- Best Digital Consumer Campaign
- Best Digital Health Care Provider
- Best Overall Digital Campaign
- Best Adherence, Compliance, and Persistency Campaign
- Best Educational Outreach Campaign
- Best Multicultural Campaign
- Best Customer Relations Management Campaign
- Best Managed Care Campaign
- Most Admired/Respected Campaign
Awards will be judged by a panel of pharmaceutical, biotech, medical device, and diagnostic marketing professionals and Med Ad News editors. Information on the award categories and submission will be available in late July.
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