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UBM Canon's MDEA Team

The Medical Design Excellence Awards program is directed by an interdepartmental team of UBM Canon staff. Assignment of responsibilities for various parts of the program changes throughout the year, but generally follows the descriptions provided below. All UBM Canon staff may be reached via the company’s main office address and phone:

UBM Canon
2901 28th Street, Suite 100
Santa Monica, CA 90405-2975 USA

UBM Canon Medical Content Team

Shana LeonardShana Leonard—Leonard joined UBM Canon's medical content team in 2005 and currently serves as executive editor of the UBM Canon MedTech Group. In this role, she oversees strategy implementation and content development for Medical Device and Diagnostic Industry (MD+DI), Medical Product Manufacturing News (MPMN), European Medical Device Technology (EMDT), IVD Technology (IVDT), and Qmed. Leonard previously served as editor-in-chief of Medical Product Manufacturing News and For the MDEA program, Leonard is responsible for coordinating editorial coverage of the awards across UBM Canon's medical brands. She holds a BS in journalism from Boston University. Leonard can be reached via e-mail at

Heather ThompsonHeather Thompson—Thompson is Editor-in-Chief for MD+DI. She joined the publication in 2004. Thompson holds a BA in English from University of California, Irvine. For the MDEA program, Thompson helps recruit and select the jury panel and manages the judging process. She also provides MDEA coverage in MD+DI, which is the publication sponsor of the awards, and assists in coordinating the MDEA ceremony held in conjunction with MD&M East at the Pennsylvania Convention Center in Philadelphia. Thompson can be reached via e-mail at

Jamie HartfordJamie Hartford—Hartford has worked for UBM Canon since April 2011 and currently serves as the managing editor for MD+DI. For the MDEA program, she helps to manage the judging process and coordinates coverage of the awards for MD+DI. Hartford holds a BS in journalism from Ohio University (Athens, OH). She can be reached via e-mail at

UBM Canon MedTech World

Stephen CorrickStephen Corrick—Corrick is Executive Vice-President/Managing Director of UBM Canon Publishing. For more than 20 years, Corrick has had experience in all the event, print and digital business-to-business Channels in North America, Europe and Asia. For the MDEA program, Corrick and his sales team are responsible for acquiring sponsorships and increasing program awareness in the supplier community. Through generating continued advertiser support, their efforts help the MDEA program expand its offerings to the healthcare and medical device communities worldwide. Corrick can be reached via e-mail at

Elizabeth ReynoldsElizabeth Reynolds—Reynolds has worked for UBM Canon since 2008 and currently works as a Marketing Manager, UBM Canon MedTech Group and PlasticsToday. For the MDEA program, Reynolds assists with managing the ceremony, promotions, awards, and audiovisual presentations. She holds a BA in Communications and minor in Marketing from Loyola Marymount University in Los Angeles. Reynolds can be reached at

James CostiganJames Costigan—Costigan has coordinated the MDEA competition since 2004, and in 2012 became the MDEA Marketing Specialist. He is responsible for the call-for-entries, submission process, juror selection, judging weekend, finalist and winner notifications, ceremony planning, invitations & RSVP’s, as well as promotions, awards, and audiovisual presentations. He holds a BFA in Film & Television Studies and Production from the University of Notre Dame, and an MFA in Film Production from the Florida State University College of Motion Picture Arts. Costigan can be reached via e-mail at

Steven CarlisleSteven Carlisle—Carlisle joined UBM Canon in 2011 in the Events Group; he recently joined the UBM Canon MedTech Group as an Assistant Marketing Manager. For the MDEA program, Carlisle provides assistance with promotions, awards, and managing the ceremony. He holds a BS in Marketing from Illinois State University and a MBA in Marketing Strategy and Research from Bradley University, both in Illinois. Carlisle can be reached at

Alexandra NoelAlex Noel—Noel joined the UBM Canon MedTech Group as an Assistant Marketing Manager in early 2012. For the MDEA program, Noel provides assistance with promotions, awards, social media, and managing the ceremony. She holds a BA in Political Science from University of California Irvine and is currently pursuing her MBA at Pepperdine University. Noel can be reached at

UBM Canon Conferences

Justin  CrossJustin Cross—Justin has worked for UBM Canon since November, 2013 as a senior marketer for the Conferences department. Justin assists with cross-promoting the companies and talented individuals receiving recognition by the MDEA program. He holds a B.S. in Business from California State University, Stanislaus. Justin can be reached at and

UBM Canon Events

Dan Cutrone Dan Cutrone—Cutrone has been with UBM Canon since 1993. He started as Marketing Manager in its trade show division, where he was instrumental in creating many of the strategies and action plans that remain the core of the company’s successful attendance promotions. For two years, Cutrone served as the trade show customer and media relations manager, where he was responsible for public relations and was actively involved in exhibitor communications. He is now the Director of Marketing for UBM Canon’s expanded and rapidly growing events division. Cutrone can be reached via e-mail at

Donna LawrenceDonna Lawrence—Lawrence joined UBM Canon in 2007 in the trade show division. For the MDEA program, she assists in the creation of promotional materials and news releases, including the announcement of award-winning entries. She holds a BA degree from the University of California, Los Angeles, and an MSc degree from the University of Alberta, Canada. Lawrence can be reached by phone at 310-996-9444 or via e-mail at

UBM Canon Operations

Joey CruzJoey Cruz—Joey has worked in the trade show industry for nearly 25 years and joined the trade show division of UBM Canon in 2005 as senior operations coordinator. Joey holds a certification in exposition management from the International Association for Exposition Management. He is involved with hotel, budget, and operational issues in support of the MDEA program. Joey can be reached by phone at 310-996-9405 or via e-mail at

Katie TirschelKatie Tirschel—Tirschel joined UBM Canon in 2007 as operations coordinator in the trade show division. For the MDEA program, Tirschel helps coordinate the hotel and travel logistics for the MDEA judging as well as other operational duties involved with MDEA events. Tirschel holds a BA degree from Washington State University. Tirschel can be reached by phone at or via e-mail at

MDEA Sponsorship Opportunities

Download the MDEA Sponsor PackagesFor information about sponsorship opportunities for the MDEA program, please download the Sponsor Packages or contact your Account Director or

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